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Lakota Tidd dropped out of college at 21, started Top Home Improvements in his mom's garage with two lawn chairs and no money, and built it to $20 million in seven years by knocking doors, including the day his pen froze solid in a Michigan blizzard with nothing on the board. No digital marketing, no bought leads: $14 million came from canvassing and events alone, and in March his events team did $1 million in revenue in one week. In this episode he breaks down how he recruits and pays canvassers, why he treats them like kings, the sword and shield mentality that got him through five years as a lone wolf, the scarcity paradigm that kept him stuck at $10 million, why he stopped tracking nothing and built a board, and what he would say to the owner who is spending $40,000 a month on leads that never come.

Top Home Improvements ⟶ https://www.tophomeimprove.com
Follow Top Home Improvements ⟶ https://www.facebook.com/Tophomeimprovements/

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
01:55 - Two Lawn Chairs And A Frozen Pen
04:26 - Lone Wolves Die Alone
06:26 - The Sword And Shield Mentality
08:50 - What You Focus On Grows
10:08 - Treat Your Canvassers Like Kings
11:18 - Fresh Blood Every Single Week
13:32 - Hiring Is Guessing, Firing Is Knowing
16:01 - Competing With The Summer Programs
18:05 - Spending $40K A Month And Waiting For Leads
19:46 - Does Door Knocking Hurt Your Reputation?
21:24 - How Canvassers And Event Reps Get Paid
24:57 - Why $100 Million Is Not The Goal
28:54 - Kids, Leftover Time, And Balance
31:15 - Showers For Soldiers
34:47 - Profit Matters More Than Revenue
35:59 - The Law Of The Lid
38:06 - Build The People, Not The Business
43:20 - The Barbaric Way To $20 Million
45:15 - Enjoy The Bottom While You Have It
48:56 - The Sickness Of Indecision
52:32 - Five Books, Read Many Times
56:31 - Real Confidence Vs Fake Confidence

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