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Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale Profitably
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Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale Profitably
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“If you don’t sell on Amazon, somebody else is gonna sell it.”
When should a DTC brand stop treating Amazon as an afterthought?
Mike Beckham (CEO, Simple Modern), Jason Panzer (President, HexClad), Matt Bertulli (Founder, Pela Case & Lomi), and Katy Mimari (CEO, Caden Lane) break down the five things DTC brands must get right to scale on Amazon.
1. Always stay in stock
2. Executive ownership
3. Tailor your catalog
4. Protect your reviews
5. Pricing and promotion
Amazon drives over half of Simple Modern’s contribution profit, yet Matt and Katy admit neglecting it. Mike’s fix covers five fronts: inventory, ownership, catalog, reviews, and pricing. Even HexClad is still learning, after underinvesting cost it millions this year.
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