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How America Got Online
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This week, a story made in partnership with 99% Invisible and The BBC as part of their project A History of the United States in 100 Objects.
When Jan Brandt joined the marketing team of fledgling internet company America Online in 1993, she had to figure out how to sell a service that most people in the US had no idea how to use -- the internet. We talk to her about how she managed to use a small, unbiquitous physical object to help steer their virtual service toward the biggest corporate merger in history.
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99% invisible
A History of the United States in 100 objects