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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What listeners say about Blue Ocean Strategy

    Average Customer Ratings
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    Reviews - Please select the tabs below to change the source of reviews.

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    • Overall
      3 out of 5 stars
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    Older edition

    This is an audio book for the older edition , It would have been better if the new chapters are added

    2 people found this helpful

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    Good buy

    Some of the matrices and tools are helpful. As had been reading lot of management books lately, this looked mostly repetitions of same points. However, Good book for novices.

    2 people found this helpful

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    A must read with great stories!

    This book is for creating new opportunities which are uncontested. the stories and examples are beautifully presented for the clarity of thought.

    1 person found this helpful

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    Best book on strategy

    This book is memorable and can be used good guide for strategy and innovation. I loved the book and value for money

    1 person found this helpful

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    Excellent insight in how we can widen the horizon

    Excellent insight in how we can widen the horizon and create business opportunities beyond the conventional wisdom and also give tools and framework to help you create your own blue ocean strategy!

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    Must read for start up Enthusiasts

    Opens a lot of innovative thinking inside you. Wanted to revise the books trice and be in touch with amazing guide.

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    If you can create, why compete?

    Blue Ocean Strategy helps you understand importance of innovation by seeking customer value and focusing on demand rather than supply. Book helps you see the market place as a blue ocean with endless opportunities, up for grab with people who want to add value rather than competing in an ever shrinking lake. The book not only discuss the concept but also helps you with implementable tools to execute. Highly recommended for people in Strategy and Leadership role to create a trail for others to follow.

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    Interesting insights

    Topics are simple but I would expect some direction coming out of the book. It is goes drilling down but then at the end leaves you a little lost.

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    Creating the future today

    The take home from this book; You dont create future in the future. You create it day by day starting in the present.

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    A good book on market shaping

    Liked the various ways to create blue ocean market & frameworks given to structure the innovation process.

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    • Overall
      1 out of 5 stars
    • Robert Donoghue
    • 29-08-06

    Get the actual book

    This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

    In short: pick up the book. The audiobook will only disappoint.

    154 people found this helpful

    • Overall
      5 out of 5 stars
    • Gerard
    • 22-11-07

    Great book and narration is fine

    This book is very thought provoking and excellent value. After reading the reviews that panned the narrator, I was waiting for the irregularities in narration other reviewers complained about but... sorry I thought it was very good. No pauses in unusual places, not robotic. Actually I thought the narration was seamless!! The other reviews on this are puzzling. A good audiobook in my view.

    38 people found this helpful

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    • Matt
    • 07-06-13

    Essential Reading

    This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.

    16 people found this helpful

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    • Gerardo A Dada
    • 05-09-15

    Overrated

    the fundamental concept of blue ocean strategy is a great one. Important for every business, but it is not new. Jack Trout has been writing about differentiation, guerrilla nd flanking strategies for decades, I found his books to be more complete and useful.

    As a student of business, marketing and strategy I had high expectations for this book. It had been on my list for years. I am sorry to say I am disappointed.

    I expected more depth, more actionable steps and better examples. Many of the examples, fundamental to the core idea of the book, are not historically accurate. Let's look at an obvious one:

    Apple was not the first company to offer a personal computer with integrated monitor and keyboard. The Commodore PET was. Commodore was a very successful company for many years, ahead of Apple in technology and innovations. Commodore had a multitasking, full color, multimedia, computer with advanced graphics many years before the Mac had any of these capabilities.

    This is not a trivial point. Commodore created the blue ocean. Apple went into that ocean, and competed directly with Commodore, in the same ocean, and won. The reason Apple was successful was not because of the blue ocean but because of other aspects of its strategy and its execution.

    My suggestion is to read a summary of Blue Ocean and move on to another book.

    41 people found this helpful

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    • Melanie
    • 27-02-13

    Good core concept, but repeated incessantly

    What disappointed you about Blue Ocean Strategy?

    The core concept is good, but they did not have enough content to fill a book. I believe they could have conveyed the entire premise in two chapters. They nearly verbatim repeated themselves, which became quite obnoxious.

    6 people found this helpful

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    • William
    • 12-03-12

    Hedgehog on steroids

    Great concept and great examples. My thought is that the Blue Ocean Strategy is like the hedgehog concept from Jim Collin's book Good to Great - but gives a great tool (strategy map) to help determine exactly how to establish your strategy. Overall, good book and I would recommend for other looking for a way to differentiate their services from their competition's.

    6 people found this helpful

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    • Robert Spalding
    • 18-02-08

    Narrator needs a different ocean

    The print book, Blue Ocean Strategy is intriguing, but highly data-driven, which is very hard to translate into narrative. It is understandable that a narrator might have some difficulty translating this into audio.

    If someone like Kotter Smith (The Millionaire Next Door and The Millionaire Mind) had read it, there would have been a chance for this book in audio format.

    Regrettably, the actual narrator (Grover Gardner)was unable to pronounce many words (DOS is not pronounced "dose"), and the stilted delivery he gave was as enthusiastic as Ben Stein's character in Ferris Beuller's Day Off, only worse.

    I will studiously avoid purchasing any book he narrates in the future. There's no excuse for selling something that bad.

    Bear in mind, I loved the ideas in the book, and I have a print version that I reference now and then, but I can't believe how bad the narration was. I listen to books in the car, but this one I had to take out of my collection because it was putting me to sleep, or driving me nuts with the terrible pronunciations, and inability to follow punctuation.

    4 stars for the book, but only 1 for the narrator.

    47 people found this helpful

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      4 out of 5 stars
    • Walter
    • 07-12-06

    Like a Very Good Textbook

    1) Just a little bit boring.

    2) Full of really important stuff.

    3) Anyone with 10 years of working experience in the area (i.e., strategy) will have an initial emotional reaction along the lines of, “Yea, Yea, I know all this”, and yet if they focus a little longer (or you push them to show working proficiency) they will usually reveal that they lack deep fluency in “all this”.

    4) Simple thesis explained well.

    10 people found this helpful

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    • Luis
    • 03-01-12

    Excelent book

    Where does Blue Ocean Strategy rank among all the audiobooks you???ve listened to so far?

    One of the best

    Who was your favorite character and why?

    N/A
    The book has case studies and all of them are very enlightening

    Have you listened to any of Grover Gardner???s other performances before? How does this one compare?

    Don't remember

    If you were to make a film of this book, what would be the tag line be?

    Learn how to make your competition irrelevant

    4 people found this helpful

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    • Sarah Fig
    • 23-05-19

    Narrator Horrible

    The narrators voice for this book is lifeless and monotone. I was sold on the subject and as soon as I hit play I was disappointed. Decide for yourself but he sounded so robotic after trying multiple times in my commute to get through it I began to tune out I shut it off.

    1 person found this helpful

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    • CT
    • 24-10-18

    Shame...

    The content in the audiobook is fantastic. Clearly a must read for business owners and entrepreneurs, but don't buy the audiobook! Clearly a lot of visuals are included in the print version, which you don't get in the audiobook. Until they attach a pdf, and unless you also want to buy the print copy, don't buy the audiobook.

    16 people found this helpful

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    • Mlove
    • 05-04-17

    Interesting book but is it a complete book ?

    It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.

    7 people found this helpful

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    • Adam Breedon
    • 22-07-18

    Hard to listen

    It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.

    3 people found this helpful

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    • Kofi
    • 28-08-17

    No PDF?

    What reaction did this book spark in you? Anger, sadness, disappointment?

    This book is good, yeah it's good but honestly no pdf on audible?

    Any additional comments?

    Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.

    3 people found this helpful

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    • TimTheToolMan
    • 16-05-19

    Difficult to get through

    The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book

    2 people found this helpful

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    • Nadia Clark
    • 11-10-18

    An eye opener but does not live up to the hype

    too much story telling, anyhow I need to listen again just to make sure. an eye opener though not going to lie

    1 person found this helpful

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    • InformedSuccess
    • 15-10-20

    This is an Asset to business Success

    I really enjoyed this book and will be adding it to my collection .I will be applying the principles learnt. I would recommend this tittle to anyone. It would be nice to have a pdf summary of the princip[les .

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    • Rick Da-Ruler
    • 09-09-20

    Good read

    I really enjoyed this book as it.gsvd a good insight to have to differentiate your self from the competition making it void

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    • Anonymous User
    • 12-07-20

    Just stories

    In general I liked it a lot really. However, it is not a "how to" bit rather various storis of how some of the well known compabies did it before. Can't really learn much fron it, but a really really great source of inspiration. For this reason it is well worth to read (or listen).

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    • aqil
    • 27-04-20

    A Must Read For The Different

    Enjoyed the content and probably needs a couple listens before it all sinks in. Good to get the material mentioned as some of it is in the book.

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    • Anonymous User
    • 08-01-19

    Wow outstanding

    A GREAT BOOK FOR ANYONE IN BUSINES WHETHER YOU ARE STARTING A BUSINESS OR GROWING AN EXISTING ONE

    1 person found this helpful

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      2 out of 5 stars
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    • Anonymous User
    • 19-02-20

    Poor quality audio

    This version is very poor quality, the recording must be really old. Couldn’t get through the first chapter. Not worth downloading.

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    • EM Brown
    • 11-02-20

    great book

    a must for any entrepreneur. Exactly the type of book I have been looking for.

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    • Benjamin Lupton
    • 24-07-19

    Insightful but abridged

    This was well read and insightful book that best of all is practical. However it seems the audiobook is either abridged or an old edition, as it is missing several chapters from the kindle book.

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    • Anonymous User
    • 18-09-18

    worth a read

    this book has great content but the narrator's voice is mind numbingly boring. it's worth listening to, especially if you're an early stage business owner or entrepreneur.

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    • Andrew A Bowden
    • 01-04-17

    Too cliche just another take on same themes

    Sounded interesting but disappointed. Found they madw too many unsubstantiatwd claims. In the end continued listening just so get ir over

    1 person found this helpful

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    • majo
    • 13-04-16

    great book!

    the only problem is that the titles of the chapter are not sincronised with the reading