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  • Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • Written by: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 27 mins
  • 4.6 out of 5 stars (153 ratings)

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Blue Ocean Strategy

Written by: W. Chan Kim,Renee Mauborgne
Narrated by: Grover Gardner
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What listeners say about Blue Ocean Strategy

    Average Customer Ratings
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    Reviews - Please select the tabs below to change the source of reviews.

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    • Overall
      3 out of 5 stars
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    Older edition

    This is an audio book for the older edition , It would have been better if the new chapters are added

    2 people found this helpful

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    Good buy

    Some of the matrices and tools are helpful. As had been reading lot of management books lately, this looked mostly repetitions of same points. However, Good book for novices.

    2 people found this helpful

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    Excellent book and applicable for all ages

    Really good book and the narration is excellent. I have read it twice and make a point to again

    2 people found this helpful

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    A must read with great stories!

    This book is for creating new opportunities which are uncontested. the stories and examples are beautifully presented for the clarity of thought.

    1 person found this helpful

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      3 out of 5 stars

    A standard business book built on case studies

    The SOP for writing business books appears to be: (a) take a 5-6 point theory, (b) look for 5-6 case studies that fit the theory, (c) offer no critique to the theory.

    This book does it quite well. A lot of common sense with some interesting examples. Overall, these are the types of books to listen as audiobook as it is like hearing someone sharing their understanding.

    • Overall
      5 out of 5 stars

    very insightful and informative

    lived it. recommend all to read. who wish to grow and innovate.
    Happy reading. thanks

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    A very good introduction to blue ocean strategy

    I really liked this book and the narration. it gave me a lot of good insights into what a blue ocean strategy is and the various case studies that the book presents. it definitely is a good read

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    Good Book, liked it !

    This is old book, with examples and cases are 15 years old. Book is good and even though examples are old, still relevant. liked the book very much.

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    An amazing and must read for business leaders

    A very useful and powerful read for business leaders and entrepreneurs with practical and implementable strategies

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    Informative.

    Those who need a plan to start a new
    business must listen to this audio book.

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      1 out of 5 stars
    Profile image for Robert Donoghue
    • Robert Donoghue
    • 29-08-06

    Get the actual book

    This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

    In short: pick up the book. The audiobook will only disappoint.

    167 people found this helpful

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    Profile image for Gerardo A Dada
    • Gerardo A Dada
    • 05-09-15

    Overrated

    the fundamental concept of blue ocean strategy is a great one. Important for every business, but it is not new. Jack Trout has been writing about differentiation, guerrilla nd flanking strategies for decades, I found his books to be more complete and useful.

    As a student of business, marketing and strategy I had high expectations for this book. It had been on my list for years. I am sorry to say I am disappointed.

    I expected more depth, more actionable steps and better examples. Many of the examples, fundamental to the core idea of the book, are not historically accurate. Let's look at an obvious one:

    Apple was not the first company to offer a personal computer with integrated monitor and keyboard. The Commodore PET was. Commodore was a very successful company for many years, ahead of Apple in technology and innovations. Commodore had a multitasking, full color, multimedia, computer with advanced graphics many years before the Mac had any of these capabilities.

    This is not a trivial point. Commodore created the blue ocean. Apple went into that ocean, and competed directly with Commodore, in the same ocean, and won. The reason Apple was successful was not because of the blue ocean but because of other aspects of its strategy and its execution.

    My suggestion is to read a summary of Blue Ocean and move on to another book.

    48 people found this helpful

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    • Robert Spalding
    • 18-02-08

    Narrator needs a different ocean

    The print book, Blue Ocean Strategy is intriguing, but highly data-driven, which is very hard to translate into narrative. It is understandable that a narrator might have some difficulty translating this into audio.

    If someone like Kotter Smith (The Millionaire Next Door and The Millionaire Mind) had read it, there would have been a chance for this book in audio format.

    Regrettably, the actual narrator (Grover Gardner)was unable to pronounce many words (DOS is not pronounced "dose"), and the stilted delivery he gave was as enthusiastic as Ben Stein's character in Ferris Beuller's Day Off, only worse.

    I will studiously avoid purchasing any book he narrates in the future. There's no excuse for selling something that bad.

    Bear in mind, I loved the ideas in the book, and I have a print version that I reference now and then, but I can't believe how bad the narration was. I listen to books in the car, but this one I had to take out of my collection because it was putting me to sleep, or driving me nuts with the terrible pronunciations, and inability to follow punctuation.

    4 stars for the book, but only 1 for the narrator.

    48 people found this helpful

    • Overall
      5 out of 5 stars
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    • Gerard
    • 22-11-07

    Great book and narration is fine

    This book is very thought provoking and excellent value. After reading the reviews that panned the narrator, I was waiting for the irregularities in narration other reviewers complained about but... sorry I thought it was very good. No pauses in unusual places, not robotic. Actually I thought the narration was seamless!! The other reviews on this are puzzling. A good audiobook in my view.

    44 people found this helpful

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    • Matt
    • 07-06-13

    Essential Reading

    This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.

    21 people found this helpful

    • Overall
      4 out of 5 stars
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    • Horace
    • 07-12-06

    Like a Very Good Textbook

    1) Just a little bit boring.

    2) Full of really important stuff.

    3) Anyone with 10 years of working experience in the area (i.e., strategy) will have an initial emotional reaction along the lines of, “Yea, Yea, I know all this”, and yet if they focus a little longer (or you push them to show working proficiency) they will usually reveal that they lack deep fluency in “all this”.

    4) Simple thesis explained well.

    11 people found this helpful

    • Overall
      1 out of 5 stars
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    • C. Winicour
    • 10-06-09

    Reads like a stale dissertation

    I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

    10 people found this helpful

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    • Melanie
    • 27-02-13

    Good core concept, but repeated incessantly

    What disappointed you about Blue Ocean Strategy?

    The core concept is good, but they did not have enough content to fill a book. I believe they could have conveyed the entire premise in two chapters. They nearly verbatim repeated themselves, which became quite obnoxious.

    7 people found this helpful

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    • William
    • 12-03-12

    Hedgehog on steroids

    Great concept and great examples. My thought is that the Blue Ocean Strategy is like the hedgehog concept from Jim Collin's book Good to Great - but gives a great tool (strategy map) to help determine exactly how to establish your strategy. Overall, good book and I would recommend for other looking for a way to differentiate their services from their competition's.

    7 people found this helpful

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    • Luis
    • 03-01-12

    Excelent book

    Where does Blue Ocean Strategy rank among all the audiobooks you???ve listened to so far?

    One of the best

    Who was your favorite character and why?

    N/A
    The book has case studies and all of them are very enlightening

    Have you listened to any of Grover Gardner???s other performances before? How does this one compare?

    Don't remember

    If you were to make a film of this book, what would be the tag line be?

    Learn how to make your competition irrelevant

    5 people found this helpful

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    • CT
    • 24-10-18

    Shame...

    The content in the audiobook is fantastic.
    Clearly a must read for business owners and entrepreneurs, but don't buy the audiobook!
    Clearly a lot of visuals are included in the print version, which you don't get in the audiobook.
    Until they attach a pdf, and unless you also want to buy the print copy, don't buy the audiobook.

    16 people found this helpful

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    • Mlove
    • 05-04-17

    Interesting book but is it a complete book ?

    It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.

    7 people found this helpful

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    Profile image for Mr. R. D. Cox
    • Mr. R. D. Cox
    • 03-08-13

    Over rated - just a new name for market makers

    If this book wasn’t for you, who do you think might enjoy it more?

    Anyone who loves old stuff repackaged

    What was the most interesting aspect of this story? The least interesting?

    This book is highly rated and popular - but it really just describes good strategy and market making as opposed to market taking - the analysis is poor and lack the robustness of self assessment. "the successful organisation does what no other organisation does" - this is true but is also true for many failed organisations.

    5 people found this helpful

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    • Adam Breedon
    • 22-07-18

    Hard to listen

    It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.

    4 people found this helpful

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    • Kofi
    • 28-08-17

    No PDF?

    What reaction did this book spark in you? Anger, sadness, disappointment?

    This book is good, yeah it's good but honestly no pdf on audible?

    Any additional comments?

    Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.

    3 people found this helpful

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    • TimTheToolMan
    • 16-05-19

    Difficult to get through

    The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book

    2 people found this helpful

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    • Nadia Clark
    • 11-10-18

    An eye opener but does not live up to the hype

    too much story telling, anyhow I need to listen again just to make sure. an eye opener though not going to lie

    1 person found this helpful

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    • mariam Elkady
    • 19-04-17

    very useful. but bit boring

    lots of useful info and practical advices however the story telling was bit boring but over all very good..

    1 person found this helpful

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    • Wesley
    • 09-09-16

    No competition

    Great book, teaches you how to remove competition from the equation and create your own economy.
    Great read/listen

    1 person found this helpful

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    • Aaron D. Goodrum
    • 24-04-21

    Top 10 business books

    Probably one of the most important business books you will ever read. A good narrator too.

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    • Anonymous User
    • 08-01-19

    Wow outstanding

    A GREAT BOOK FOR ANYONE IN BUSINES WHETHER YOU ARE STARTING A BUSINESS OR GROWING AN EXISTING ONE

    2 people found this helpful

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    • Andrew A Bowden
    • 01-04-17

    Too cliche just another take on same themes

    Sounded interesting but disappointed. Found they madw too many unsubstantiatwd claims. In the end continued listening just so get ir over

    1 person found this helpful

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    • Ashley Pearson
    • 21-06-21

    Great ideas and unique perspectives

    Great read for any entrepreneur or business owner out there. Will get you to think in a way you haven't considered before. Great examples of real businesses that have used the "Blue Ocean Strategy" to leave the competition behind.

    • Overall
      3 out of 5 stars
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    Profile image for Amir
    • Amir
    • 10-12-20

    An oldie that needs updating

    Definitely worth a listen but is in need of a serious revision, especially when it comes to the tech sector since 2006. Fundamentals of Blue Oceans haven't changed and this book is well rounded for anyone looking at exploring this system. Note: Found the narrator's voice lecturing.

    • Overall
      2 out of 5 stars
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    • Jo
    • 19-02-20

    Poor quality audio

    This version is very poor quality, the recording must be really old. Couldn’t get through the first chapter. Not worth downloading.

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      5 out of 5 stars
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    • EM Brown
    • 11-02-20

    great book

    a must for any entrepreneur. Exactly the type of book I have been looking for.

    • Overall
      4 out of 5 stars
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    • Benjamin Lupton
    • 24-07-19

    Insightful but abridged

    This was well read and insightful book that best of all is practical. However it seems the audiobook is either abridged or an old edition, as it is missing several chapters from the kindle book.

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      3 out of 5 stars
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    • Anonymous User
    • 18-09-18

    worth a read

    this book has great content but the narrator's voice is mind numbingly boring. it's worth listening to, especially if you're an early stage business owner or entrepreneur.

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    • majo
    • 13-04-16

    great book!

    the only problem is that the titles of the chapter are not sincronised with the reading