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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

Written by: W. Chan Kim, Renée Mauborgne
Narrated by: Grover Gardner
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About this listen

 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Personal Success Business Strategy

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
    All stars
    Most relevant
    Must read for anyone in any business. Very relevant examples. History is the best prediction of future.

    Thought provoking

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    Amazing research based details of companies acheiving great results through new cutting edge innovations and emerging as an unchallengeable In their Market space !!!

    Gamechanging Stories !!!

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    Opens a lot of innovative thinking inside you. Wanted to revise the books trice and be in touch with amazing guide.

    Must read for start up Enthusiasts

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    Excellent insight in how we can widen the horizon and create business opportunities beyond the conventional wisdom and also give tools and framework to help you create your own blue ocean strategy!

    Excellent insight in how we can widen the horizon

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    Really good book and the narration is excellent. I have read it twice and make a point to again

    Excellent book and applicable for all ages

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