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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

Written by: W. Chan Kim, Renée Mauborgne
Narrated by: Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Business Strategy
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Critic Reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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Amazing research based details of companies acheiving great results through new cutting edge innovations and emerging as an unchallengeable In their Market space !!!

Gamechanging Stories !!!

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Must read for anyone in any business. Very relevant examples. History is the best prediction of future.

Thought provoking

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Really good book and the narration is excellent. I have read it twice and make a point to again

Excellent book and applicable for all ages

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Blue Ocean Strategy helps you understand importance of innovation by seeking customer value and focusing on demand rather than supply. Book helps you see the market place as a blue ocean with endless opportunities, up for grab with people who want to add value rather than competing in an ever shrinking lake. The book not only discuss the concept but also helps you with implementable tools to execute. Highly recommended for people in Strategy and Leadership role to create a trail for others to follow.

If you can create, why compete?

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The book is full of knowledge nuggets and insughts. There were new ideas emerging after every listening session. Will be going through it again to capture all ideas in a mind map.

Highly recommended for business managers and sale and marketing apart from strategy groups.

Inspiring Read

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