PRIME MEMBER EXCLUSIVE | 3 Months Free Trial

Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
Chaotics cover art

Chaotics

The Business of Managing and Marketing in the Age of Turbulence

 Preview
LIMITED TIME OFFER
3 Months Free Trial
Get this deal
Offer ends on 15 July, 2026 at 11:59 PM IST.
1 credit a month to use on any title.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.
Download titles to your library and listen offline.

Chaotics

Written by: Philip Kotler, John A. Caslione
Narrated by: Steven Menasche
Get this deal

₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.

Buy Now for ₹655.38

Buy Now for ₹655.38

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

©2009 Phillip Kotler and John A. Caslione (P)2017 Gildan Media LLC Economic Conditions Economics Management Management & Leadership Marketing Marketing & Sales
adbl_web_anon_alc_button_suppression_t1
All stars
Most relevant
What an amazing book by Philip Kotler, Very well organised, teaches you a lot about How to Handle your Business Organisation at the time of Turbulence and even Market yourself at the time of Chaotic’s.

Awesome

Something went wrong. Please try again in a few minutes.