Content Marketing, Engineered
Build Trust and Convert Buyers with Technical Content
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Content Marketing, Engineered
Narrated by:
Wendy Covey
Buy Now for ₹468.00
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Narrated by:
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Wendy Covey
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Written by:
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Wendy Covey
About this listen
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last chapter, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
©2021 Wendy Covey (P)2021 Greenleaf Book Group
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