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Critical Business Skills for Success

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Critical Business Skills for Success

Written by: The Great Courses, Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton
Narrated by: Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton
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What does it take to reach success in business - the kind of success that lasts? How do you set yourself apart from competitors or venture out into different markets? What does it take to develop streamlined processes, become a stronger team leader, and work your way up the corporate ladder?

It all comes down to a solid grasp of the fundamentals of business taught to MBA students in many of the world's most prestigious business schools. This fascinating 60-lecture course is designed to give you just that kind of comprehensive, accessible introduction. Here in one place is an authoritative guide to the five key disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex 21st-century marketplace.

Bringing together five prestigious and renowned business professors, each 12-lecture part is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. In exploring each skill, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies. You'll come away with a well-rounded education you can use to more firmly establish your own successful path in the business world. Bringing the MBA experience to you, Critical Business Skills for Success demystifies the secrets of business and provides illuminating, empowering insights that will help you achieve your goals.

The complete list of lecturers includes Professor Thomas J. Goldsby, PhD.

©2015 The Great Courses (P)2015 The Teaching Company, LLC
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a good insight into marketing for everyone whether a professional or a novice. a must have for all libraries

great collection

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covers everything you need to know about running a business or working for a business. it's for the novice as well as the seasoned professional. definitely a great read.

great lecture

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You are going to have awesome learning. There are topics absolutely worth listening. Listen attentively. Good luck. Enjoy

Worth listening

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Awesome. The context, the topic, the relevance, the examples. Everything in this.
Though it reminded of my PGDM Days (15 years back), but examples are of current age.
Thank you!

awesome 👍

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Good mix of 4 critical aspects of business.And very well narrated by the respective experts.

Great Courses

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