Curro
The Art of Creating True Wealth
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Narrated by:
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Hendrik Baird
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Written by:
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Dr Chris van der Merwe
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Elmari Rautenbach
Curro: The Art of Creating True Wealth is part memoir, part play book. As it outlines the group’s early challenges and bold solutions, it also traces one man’s unflagging journey of growth, sharing the habits, decisions, and frameworks that turned a teacher with a daring idea into the founder of two multi-billion-rand companies. This is not a get-rich-quick guide. It is an honest account of what it takes to do business innovatively and successfully in South Africa, and to forge a rewarding life.
©2026 Christiaan Rudolph van der Merwe (P)2026 Tafelberg
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