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Edge Strategy

A New Mindset for Profitable Growth

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Edge Strategy

Written by: Alan Lewis, Dan McKone
Narrated by: Chris Sorensen
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₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.

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Are you missing opportunities for growth that are right in front of you?

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical audiobook, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities.

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