Extreme Toyota cover art

Extreme Toyota

Radical Contradictions That Drive Success at the World's Best Manufacturer

 Preview
Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Extreme Toyota

Written by: Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi
Narrated by: Sean Pratt
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹586.00

Buy Now for ₹586.00

About this listen

 To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant; it cultivates an environment of stability and paranoia; it is hierarchical and bureaucratic, but encourages dissent; it demands that communication be simplified while building complex communication networks. These contradictions are rampant at Toyota because its culture and managers intentionally embrace contradiction, opposites, and paradox.

Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.

Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This audiobook takes a fascinating inside look at what makes Toyota tick.

©2008 Emi Osono, Norihiko Shimizu, and Hirotaka Takeuchi (P)2008 Gildan Media Corp Business Development Engineering Management Management & Leadership Small Business & Entrepreneurship Transportation
No reviews yet