How Clients Buy cover art

How Clients Buy

A Practical Guide to Business Development for Consulting and Professional Services

 Preview
Subscribe now Free with 30-day trial
Offer ends on 14 April, 2026 at 23:59.
Prime logo
Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59. Take this offer!
1 credit a month to use on any title to download and keep.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
Download titles to your library and listen offline.
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

How Clients Buy

Written by: Tom McMakin, Doug Fletcher
Narrated by: Barry Abrams
Subscribe now Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹469.00

Buy Now for ₹469.00

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

The real-world guide to selling your services and bringing in business....

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.

Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.

©2018 Thomas McMakin and Wade D. Fletcher, Jr. (P)2019 Gildan Media, LLC Consulting Customer Service Marketing Marketing & Sales Sales Small Business & Entrepreneurship Professional Services
All stars
Most relevant
For an audio book, this might be borderline complicated and boring. I also didn't like the structure very much.

A little boring, though with some substance.

Something went wrong. Please try again in a few minutes.
very good tips about how clients buy!! One should read it to understand the motives of clients to buy from you.

very good!

Something went wrong. Please try again in a few minutes.
It’s an extra extremely important book for practical advice for selling services as most of the services professionals are not taught how to sell their services. The connections which had to be made the Rao how to be built how to create interest and earn trust prospects into clients, business development is critical. These practical tips can help any service professional to learn more about business development, which is very crucial reading. The book is amazing.

Most important topic for the service providers and professionals

Something went wrong. Please try again in a few minutes.