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How Clients Buy

A Practical Guide to Business Development for Consulting and Professional Services

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How Clients Buy

Written by: Tom McMakin, Doug Fletcher
Narrated by: Barry Abrams
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Buy Now for ₹469.00

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About this listen

The real-world guide to selling your services and bringing in business....

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.

Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.

©2018 Thomas McMakin and Wade D. Fletcher, Jr. (P)2019 Gildan Media, LLC Consulting Marketing Marketing & Sales Sales Small Business & Entrepreneurship Professional Services
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For an audio book, this might be borderline complicated and boring. I also didn't like the structure very much.

A little boring, though with some substance.

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very good tips about how clients buy!! One should read it to understand the motives of clients to buy from you.

very good!

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It’s an extra extremely important book for practical advice for selling services as most of the services professionals are not taught how to sell their services. The connections which had to be made the Rao how to be built how to create interest and earn trust prospects into clients, business development is critical. These practical tips can help any service professional to learn more about business development, which is very crucial reading. The book is amazing.

Most important topic for the service providers and professionals

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