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How Hollywood and Harvard Partnered to Save Lives

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How Hollywood and Harvard Partnered to Save Lives

Written by: Dan Lewis
Narrated by: Giovannie Cruz
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Television is a very powerful medium, the value of which extends well beyond the escapism and entertainment that it brings into our homes. If you're a marketer, for example, you can use TV to introduce a new product to consumers and, via the magic of product placements, make it seem like a must-have item. After all, if your customers' favorite characters use your product, maybe your customers will too.

©2015 Dan Lewis (P)2016 Audible, Inc.
Social Sciences
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