IIMA: Economic Sutra

Day to Day Economics is an enjoyable, accessible, and extremely user-friendly book that explains the modern day Indian economy to the layperson. In this relevant book, Professor Deodhar explains the role of the government and its involvement in different aspects of the economy; the need for the RBI and its functions; and how taxes, stock markets, and recessions work. Day to Day Economics will help you go beyond the facts and figures in the budget and connect the trends to your daily life. 

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

When P.V. Narasimha Rao became the unlikely prime minister of India in 1991, he inherited a nation adrift, violent insurgencies, and economic crisis. Despite being unloved by his people, mistrusted by his party, and ruling under the shadow of 10 Janpath, Rao transformed the economy and ushered India into the global arena. With exclusive access to Rao’s never-before-seen personal papers and diaries, this definitive biography provides new revelations on the Indian economy, nuclear program, and foreign policy and the Babri Masjid.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?

The karmic code defines how we will live our lives in the current birth and what the destiny of our future lives will be. This book is written by someone who spent the first half of his life as a nonbeliever. During his early years, the author contracted arthritis and suffered for 10 years. Then he met his spiritual teacher, who cured him in 60 seconds flat! The minute that happened, his life changed. The second half of his life was devoted to practice, philosophy and philanthropy.

The story of Yayati is perhaps one of the most intriguing and fascinating episodes of Mahabharata. Yayati was a great scholar and one of the noblest rulers of olden times. He followed the shastras and was devoted to the welfare of his subjects. Even the king of gods, Indra, held him in high esteem. Married to seductively beautiful Devyani, in love with her maid Sharmishtha, and father of five sons from two women, Yayati unabashedly declared, 'My lust for pleasure is unsatisfied'. His quest for the carnal continued.

On 17 June, 2015, Chandra Shekhar Ghosh stepped out of the Reserve Bank of India building in Mumbai with the much-coveted banking licence, beating some of the country's top corporate houses. This moment compensated for all the frustrations that had come along the way. A year later, Bandhan Bank was launched with 6.7 million small borrowers. So, how did Ghosh build India's biggest MFI from scratch and then, along with his team, transform it into a universal bank? Bandhan: The Making of a Bank chronicles that journey.

Turning Points takes up the incredible Kalam story from where Wings of Fire left off. It brings together details from his career and presidency that are not generally known as he speaks out for the first time on certain points of controversy. It offers not only insight into an extraordinary personality but also a vision of how a country with a great heritage can become great in accomplishment, skills and abilities through effort, perseverance and confidence.