Ideas que pegan

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Ideas que pegan

Written by: Dan Heath, Chip Heath

Narrated by: Isaac Baltanás

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Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro. Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos –negocios, publicidad, educación, movimientos sociales, etc.–, los hermanos Heath explican por qué algunas ideas triunfan y otras fracasan en el intento.

Dan HeathChip HeathIsaac BaltanásStoryside

Entrepreneurship

Forecasting & Strategic Planning

Leadership

Management & Leadership

Small Business & Entrepreneurship

Entrepreneurship Forecasting & Strategic Planning Leadership Management & Leadership Small Business & Entrepreneurship

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