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Influence

Science and Practice, ePub, 5th Edition

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Influence

Written by: Robert B. Cialdini
Narrated by: Lloyd James
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Forecasting & Strategic Planning Leadership Management Management & Leadership Marketing Marketing & Sales Negotiating Personal Success Psychology Psychology & Mental Health Sales Time Management & Productivity Marketing Psychology
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This book explains how people take us granted and manipulate our mental shortcuts for their needs

Great great great

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The content of the book is one of the very best I have ever encountered, because it's extremely usable and substantiated by solid data and cases.

Outstanding book pretty well narrated

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This is a great book start to finish. It is filled with research insights which everyone can relate to. Regardless of whether you are interested in the science of psychology, you will find great benefit from reading/listening to this at least once. The beauty is that you get to see most of the concepts presented in this book around ourselves on a daily basis.

Thanks to Dr. Cialdini for this wonderful book. Lloyd James also does a great job with the narration.

Fantastic listen!

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Other than done parts in the middle, everything was interesting. Definitely a must listen (or read).

Beautiful examples illustrates the concepts perfectly!

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Love your work towards this book Robert. You have given us lot of insights on human nature with this book.

Never read a book with such deep research

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