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Insight-Led Selling
- Adopt an Executive Mindset, Build Credibility, Communicate with Impact
- Narrated by: Paul Schmidt, Stephen Timme, Melody Astley
- Length: 4 hrs and 52 mins
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Insight-Led Selling
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Publisher's Summary
You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.
In Insight-Led Selling, Stephen Timme and Melody Astley introduce you to a sales method that stands the test of time. Insight-Led Selling is an approach that provides practical ways to:
- Adopt an executive mindset by learning how your buyers think.
- Build credibility by developing financially driven points of view.
- Communicate with impact by speaking your buyer’s language.
You’ll hear from top executives from companies like AT&T, Coca-Cola, and Georgia Pacific as they share their expectations of the sales professionals vying for their business. Whether you’re new on the job or a seasoned seller, this book is your first step toward sustainable success.