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Publisher's Summary

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.

If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."

Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The listener, along with the characters in the book, work through the process together to discover solutions. The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"

©2009 Eliyahu M. Goldratt (P)2018 HighBridge, a division of Recorded Books

What listeners say about Isn’t it Obvious

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Nice Book

One of the best from Eliyahu Goldratt... He explains important business lessons in such a simple way... Here as well Eliyahu explains important business concept with real life example in a very menaingfull way... A must read for managers

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  • Ryan
  • 19-10-18

great read!

This book is a must read for anybody in retail, a very different way of thinking about retail and supply chain.

3 people found this helpful

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  • Joseph Pangilinan
  • 09-05-20

Retail Franchising 101

Loved this. Finished it in 3 outdoor walks. Breakthrough lesson in Retail .Just. sad Goldratt will not be writing any more.

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  • Ciprian Dobre-Trifan
  • 24-12-19

Retail wonders of ToC

I like how this book grows the principles of ToC from scratch again, now starting at the other end of the supply chain.

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  • Serban Alexandru Bogdan
  • 10-02-19

Another great book from Mr. Eliyahu

Same principles from The Goal applied in the retailing business. You will enjoy it, as usually there is a story that will keep you captivated.

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  • John R.
  • 07-02-21

pleasant with some good discussion points

pleasant story with some notable learnings to take. would be good to take supply chain teams through for consideration.

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  • Kyle Lisgo
  • 06-07-18

The right message, poor delivery.

Tells a good story of how TOC is to be implemented in a retail environment, I just didn't like the delivery. It gives you the answers without making you think much about the problem yourself, unlike The Goal and most other homage/spin-offs of it do.
There's a lot to learn, but the delivery is lacklustre.