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Isn’t it Obvious

Retailing and the Theory of Constraints

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Isn’t it Obvious

Written by: Eliyahu M. Goldratt, Ilan Eshkoli, Joe Brownleer
Narrated by: Kaleo Griffith
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A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.

If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."

Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The listener, along with the characters in the book, work through the process together to discover solutions. The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"

©2009 Eliyahu M. Goldratt (P)2018 HighBridge, a division of Recorded Books Economics Forecasting & Strategic Planning Management & Leadership Process Improvement
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enjoyed the book.. some interesting concepts for its time which are quite common now..
not a big fan of this tone of narration though

Not a book I wld rave about .. but good nonetheles

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Great concepts and good story building around. Got to hear & learn lots of useful idiom.

Excellence concepts unfolded

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It is a must read (read listen 😀) for retailers. Traders and wholesalers would also benefit a lot from this.
The inventory system is a game changer.
Cheers !

A must read for Retailers.

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Basics of forecasting and replenishment. Good read. Well laid out story. Goldrat golden nuggets. Read T after you have read the goal.

Excellent read

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📘 Isn’t It Obvious? by Eliyahu M. Goldratt is a game-changer for anyone in retail.
It taught me how to think differently about inventory, ROI, and decision-making using simple storytelling and the Theory of Constraints.

What started slow became addictive — I finished the second half in just 2 days!
It’s not just a book, it’s a mindset shift.
Highly recommended for every entrepreneur. 🔥

⭐️ 10/10

I’ll Never See Inventory the Same Way Again

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