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- How to Take Charge of Your Company's Future
- Narrated by: Mike Carnes
- Length: 6 hrs and 51 mins
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Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change - responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?
This book reveals a radical new method for doing just that.
Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change. Divided into three steps, this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about Leading TransformationAverage Customer Ratings
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- Mohamed Fayez Monir
Good book to start about innovation
The book initiates a lot of thoughts and questions about innovation with direction to understand the psychology and neuroscience behind innovation, change and transformation.
This journey is still at infancy and one book is not enough to start, it is very nice from authors to share other books related to the topic
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