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Made to Stick

Written by: Chip Heath, Dan Heath
Narrated by: Charles Kahlenberg
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Publisher's Summary

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—
The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.
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Critic Reviews

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

What listeners say about Made to Stick

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Crisp and effectively conveyed

In love with this book and how it's narrated. The presenter took good effort to convey the concepts in the manner it was structured in the book.

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Good book

I have already forgotten half of the things. Maybe the story telling or performance could be better. But overall good guide to storytelling - a much needed skill.

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  • Overall
    4 out of 5 stars
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It's like Vanilla Ice cream.. Simple yet Great.

If the world is about end and one book that I vud carry. This will be it. It has helped me Sell my thought and influence my Peers and Friends. Practicing this is like learning to swim. Hard at first but important.

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    4 out of 5 stars
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Could have been shorter in length

Core message of the book could have been provided in shorter length, and paradoxically saying it, with fewer stories (the S of SUCCESS).

So, it remains to be seen if I remember the message after two months, and the stories, or the message due to the stories - would I ever know? :-)

Nevertheless, a Simple (again, the S in SUCCESS) framework that can be applied in daily one on one meetings, coaching conversations or presentations.

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super read

simple, precise and to the point. made to stick
a must read for all. thanks

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Must read Book

loved the ideas in the book and the material which is easy to understand and practise.
The narration however could have been much better as that did not highlight the main topics at time

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loved the book!

This book is made to stick!! loved the ideas, stories and concepts in the book

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Very much Struck

The book is what everything the title says , very well incorporated and conveyed with real world examples.

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Make it Stick

The offers a wide sense over how to create traction in your consumers about your product or service. It gives you the key framework to make a schema that sticks with the user!

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Thie best book on communication

this book has transformed my communication, and has helped me to become a better teacher and trainer...

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