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Marketing 4.0 cover art

Marketing 4.0

Written by: Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Narrated by: Jonathan Todd Ross
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Publisher's Summary

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media

What listeners say about Marketing 4.0

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The new dimension

It's good insight of digital marketing. Beautifully and seamlessly explain the marketing journey and how the consumers have become new marketeers. Loved it.

5 people found this helpful

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very informative & practical

A must read for new era of marketers. The tips & techniques are very practical.

3 people found this helpful

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Transformation of marketing principles

The digital media is becoming quintessential for the sustenance and the development of the companies.  Their growth is based on various factors including their access to the customers through the multi online and offline channels.  The mobile has become an adorable device for all mobile users. 


The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this. 

1 person found this helpful

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Brilliant..

Buy it if you are a marketing student... great frameworks to learn and inculcate in practice

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excellent

it's like text book, very informative and practically applicable step by step approach. little boring at times for the same reason.

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Underwhelming

It has Kotler's name on it but the content disappoints. Some of the main issues:
1. Many of the theories given seem to show a world as it should be rather than as it actually is. A reality in marketing is that there are no clean customer segments no very well defined, clearly delineated customer behaviour types. When the authors refer to such segments in broad strokes, postulating definitive strategies, it makes one wonder whether they stem from evidence/data or are just a product of some armchair theorizing. Further some of these theories seem to reinforce long held stereotypes, particularly around the behaviour, likes and dislikes of segments like netizens and youth.
2. Material on the practical aspects of digital marketing seems a little thin. Not much on how to actually market through digital channels. Much of digital marketing is focussed not on working with existing customers (which is more customer service territory) but on finding new ones. Would have loved to see more material here.

That said it offers a good high level treatment of an often chaotic field,

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Rudimentary level of information

This book provides basic level of information, very useful for beginners. the examples shared in this book are precise.

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Not bad, but not good either!

Not bad, but not good either. Listen only if you get it for free, don't buy!

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Need Entire book summary at end of book

Need Entire book summary at the end of book as given chapter wise to recall full book

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good book to know Latest marketing trends !

found good metrices to measure marketing efforts. latest mindset of marketing. making technology more empathetic and marketing little bit of technology

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  • mathew chandy
  • 10-09-19

exceptional

the book is excellent. helped me understand all the things that we were not doing in marketing

2 people found this helpful

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  • Ayman Abouseif
  • 03-05-21

No wow factor

I can’t say that I disagree with the principles discussed in this book but I can certainly say that I didn’t learn much either.

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  • Óscar Quiroz
  • 09-11-20

Excelente, falta actualización

Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!

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  • Anonymous User
  • 03-11-19

Easy book with some good information.

it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.