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Marketing 4.0

Moving from Traditional to Digital

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Marketing 4.0

Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Jonathan Todd Ross
Free with 30-day trial

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Buy Now for ₹305.00

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About this listen

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media Marketing Marketing & Sales
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found good metrices to measure marketing efforts. latest mindset of marketing. making technology more empathetic and marketing little bit of technology

good book to know Latest marketing trends !

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This book provides basic level of information, very useful for beginners. the examples shared in this book are precise.

Rudimentary level of information

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Excellent insight and relevant content. Clearly explains the marketing 4.0 evaluation. Also share key parameters which can be leverage to drive a better digital experience for customer via marketing 4.0.

Relearning Marketing ...good read

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The digital media is becoming quintessential for the sustenance and the development of the companies.  Their growth is based on various factors including their access to the customers through the multi online and offline channels.  The mobile has become an adorable device for all mobile users. 


The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this. 

Transformation of marketing principles

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What a wonderful take on the Marketing in the current digital scenario and how digital and offline needs to work together. Brilliant!

This series of books keeps getting better and better!

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