Get Your Free Audiobook
-
Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Categories: Business & Careers, Marketing & Sales
People who bought this also bought...
-
Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
-
-
Amazing Insights into Digital world
- By Sanjiv on 19-08-19
-
This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
-
A perfect recipe for a healthy and wealthy Life
- By Dheeraj on 24-05-19
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Written by: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
-
Practical ideas for guaranteed business success
- By Amitava Ghosh on 05-06-20
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
It’s a classic you can’t miss!
- By Amazon Customer on 29-11-20
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Older edition
- By Anonymous User on 11-04-20
-
HBR's 10 Must Reads on Managing People
- Written by: W. Chan Kim, Daniel Goleman, Jon R. Katzenbach,
- Narrated by: Mark Cabus, Susan Larkin
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.
-
-
it was a beautiful indormative presentation.
- By Kindle Customer on 03-02-20
-
Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
-
-
Amazing Insights into Digital world
- By Sanjiv on 19-08-19
-
This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
-
A perfect recipe for a healthy and wealthy Life
- By Dheeraj on 24-05-19
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Written by: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
-
Practical ideas for guaranteed business success
- By Amitava Ghosh on 05-06-20
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
It’s a classic you can’t miss!
- By Amazon Customer on 29-11-20
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Older edition
- By Anonymous User on 11-04-20
-
HBR's 10 Must Reads on Managing People
- Written by: W. Chan Kim, Daniel Goleman, Jon R. Katzenbach,
- Narrated by: Mark Cabus, Susan Larkin
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.
-
-
it was a beautiful indormative presentation.
- By Kindle Customer on 03-02-20
-
Instagram Marketing: Social Media Marketing Made Simple
- Secrets and Hacks for Growing and Monetizing Your Instagram Account Driving Thousands of Followers: Instagram Advertising and Personal Branding
- Written by: Dan Moore
- Narrated by: Luke Penner
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
I will start you off with the basics of Instagram marketing; you need a strong foundation for the next lessons, which include ways of increasing your followers without spending a single dime, using Instagram as a shopping platform, utilizing various social media platforms as a springboard for your advertisements and much, much more. This book is perfect for both beginners and advanced users who wish to start an Instagram account either just for fun or for its business aspect.
-
Digital Marketing 2020 + Passive Income in the Innovation Era
- Learn about Online Marketing + Personal Branding and Social Media Marketing. Human Resources Management and Instagram Marketing
- Written by: International Management School
- Narrated by: Adam Walker, Leonard Grey, Keith Hughes
- Length: 11 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.
-
Power Negotiating for Sales People
- Written by: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
-
Overall
-
Performance
-
Story
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Great Insights
- By Gaurav Arora on 26-08-20
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
A clear message on how to build ur personal brand
- By Anonymous User on 27-12-20
-
Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Written by: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
-
How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
-
HBRs 10 Must Reads 2020
- HBR's 10 Must Reads
- Written by: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips.
-
-
Insightful, but, for big enterprises
- By Santosh Kaveti on 20-11-19
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
awesome book
- By Amazon Customer on 26-08-20
-
The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- Written by: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
-
-
Unmissable !
- By Sanya on 29-10-20
-
Free Prize Inside
- How to Make a Purple Cow
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.
-
-
less content more examples
- By Nandha on 22-02-21
-
Influence
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
-
Pretty effective
- By Mukesh Kumar on 30-12-19
Publisher's Summary
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
More from the same
What listeners say about Marketing 4.0
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Vikram Bhalla
- 19-08-19
very informative & practical
A must read for new era of marketers. The tips & techniques are very practical.
3 people found this helpful
-
Overall
-
Performance
-
Story
- Tushar
- 12-06-19
The new dimension
It's good insight of digital marketing. Beautifully and seamlessly explain the marketing journey and how the consumers have become new marketeers. Loved it.
5 people found this helpful
-
Overall
-
Performance
-
Story
- Ramakant gaur
- 17-08-19
Transformation of marketing principles
The digital media is becoming quintessential for the sustenance and the development of the companies. Their growth is based on various factors including their access to the customers through the multi online and offline channels. The mobile has become an adorable device for all mobile users.
The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this.
1 person found this helpful
-
Overall
-
Performance
-
Story
- Bhavin Joshi
- 14-08-20
Not bad, but not good either!
Not bad, but not good either. Listen only if you get it for free, don't buy!
-
Overall
-
Performance
-
Story
- milind daptardar
- 29-07-20
Need Entire book summary at end of book
Need Entire book summary at the end of book as given chapter wise to recall full book
-
Overall
-
Performance
-
Story
- Anonymous User
- 21-07-20
good book to know Latest marketing trends !
found good metrices to measure marketing efforts. latest mindset of marketing. making technology more empathetic and marketing little bit of technology
-
Overall
-
Performance
-
Story
- Nakul Shenoy
- 25-06-20
A #MustRead this!
The man who defined marketing, redefines it for the current day challenges. 4.0 is the much-needed treatise that all of us, if even remotely connected to marketing, need.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 13-04-20
This series of books keeps getting better and better!
What a wonderful take on the Marketing in the current digital scenario and how digital and offline needs to work together. Brilliant!
-
Overall
-
Performance
-
Story
- Abhinav Parwanda
- 13-04-20
Awesome
Amazing audiobook. Hope for the best for my future. Gonna buy more books by Philip Kotler.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 03-02-20
Interesting read for Marketers ..
Well articulated
As for the book , the first half is a macro-perspective of futuristic marketing orientation where as the second half is inclined towards applications of digital marketing .
-
Overall
- mathew chandy
- 10-09-19
exceptional
the book is excellent. helped me understand all the things that we were not doing in marketing
2 people found this helpful
-
Overall
-
Performance
-
Story
- Óscar Quiroz
- 09-11-20
Excelente, falta actualización
Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!
-
Overall
-
Performance
-
Story
- Anonymous User
- 03-11-19
Easy book with some good information.
it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.