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Publisher's Summary

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media

What listeners say about Marketing 4.0

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very informative & practical

A must read for new era of marketers. The tips & techniques are very practical.

3 people found this helpful

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The new dimension

It's good insight of digital marketing. Beautifully and seamlessly explain the marketing journey and how the consumers have become new marketeers. Loved it.

5 people found this helpful

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Transformation of marketing principles

The digital media is becoming quintessential for the sustenance and the development of the companies.  Their growth is based on various factors including their access to the customers through the multi online and offline channels.  The mobile has become an adorable device for all mobile users. 


The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this. 

1 person found this helpful

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Not bad, but not good either!

Not bad, but not good either. Listen only if you get it for free, don't buy!

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Need Entire book summary at end of book

Need Entire book summary at the end of book as given chapter wise to recall full book

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good book to know Latest marketing trends !

found good metrices to measure marketing efforts. latest mindset of marketing. making technology more empathetic and marketing little bit of technology

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A #MustRead this!

The man who defined marketing, redefines it for the current day challenges. 4.0 is the much-needed treatise that all of us, if even remotely connected to marketing, need.

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This series of books keeps getting better and better!

What a wonderful take on the Marketing in the current digital scenario and how digital and offline needs to work together. Brilliant!

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Awesome

Amazing audiobook. Hope for the best for my future. Gonna buy more books by Philip Kotler.

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Interesting read for Marketers ..

Well articulated
As for the book , the first half is a macro-perspective of futuristic marketing orientation where as the second half is inclined towards applications of digital marketing .

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    5 out of 5 stars
  • mathew chandy
  • 10-09-19

exceptional

the book is excellent. helped me understand all the things that we were not doing in marketing

2 people found this helpful

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  • Óscar Quiroz
  • 09-11-20

Excelente, falta actualización

Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!

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  • Anonymous User
  • 03-11-19

Easy book with some good information.

it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.