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Marketing 4.0

Moving from Traditional to Digital
Narrated by: Jonathan Todd Ross
Length: 4 hrs and 48 mins
4.5 out of 5 stars (74 ratings)

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Publisher's Summary

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media
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The new dimension

It's good insight of digital marketing. Beautifully and seamlessly explain the marketing journey and how the consumers have become new marketeers. Loved it.

4 people found this helpful

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very informative & practical

A must read for new era of marketers. The tips & techniques are very practical.

1 person found this helpful

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Transformation of marketing principles

The digital media is becoming quintessential for the sustenance and the development of the companies.  Their growth is based on various factors including their access to the customers through the multi online and offline channels.  The mobile has become an adorable device for all mobile users. 


The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this. 

1 person found this helpful

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A #MustRead this!

The man who defined marketing, redefines it for the current day challenges. 4.0 is the much-needed treatise that all of us, if even remotely connected to marketing, need.

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This series of books keeps getting better and better!

What a wonderful take on the Marketing in the current digital scenario and how digital and offline needs to work together. Brilliant!

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Awesome

Amazing audiobook. Hope for the best for my future. Gonna buy more books by Philip Kotler.

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Interesting read for Marketers ..

Well articulated
As for the book , the first half is a macro-perspective of futuristic marketing orientation where as the second half is inclined towards applications of digital marketing .

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accent

being Indian due to accent is different I had to be very concentrate while listing,

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Relearning Marketing ...good read

Excellent insight and relevant content. Clearly explains the marketing 4.0 evaluation. Also share key parameters which can be leverage to drive a better digital experience for customer via marketing 4.0.

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  • mathew chandy
  • 10-09-19

exceptional

the book is excellent. helped me understand all the things that we were not doing in marketing

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  • Anonymous User
  • 03-11-19

Easy book with some good information.

it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.