Showing results by narrator "Jonathan Todd Ross" in All Categories

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation, and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.

Agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice. 

Best-selling author of A Path with Heart, Jack Kornfield invites you into a new awareness: how you can free yourself, whomever you are and whatever your circumstances. Renowned for his mindfulness practices and meditations, Jack provides the keys for opening gateways to immediate shifts in perspective and clarity of vision, allowing yourself to change course, take action or simply relax.

From the New York Times and internationally best-selling authors of The Illuminae Files comes a new science fiction epic.... It's 2380, and the graduating students of Aurora Academy are being assigned their first missions. Tyler Jones has been a star pupil who hopes to recruit the squad of his dreams but ends up with a mixed and volatile crew. And Ty's squad isn't even his biggest problem - that'd be Aurora Jie-Lin O'Malley, the girl he's just rescued from interdimensional space. 

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.  

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably.

At a conference in Hong Kong in November 2018, Dr. He Jiankui announced that he had created the first genetically modified babies - twin girls named Lulu and Nana - sending shockwaves around the world. A year later, a Chinese court sentenced Dr. He to three years in prison for "illegal medical practice". As scientists elsewhere start to catch up with China's vast genetic research program, gene editing is fueling an innovation economy that threatens to widen racial and economic inequality. Fundamental questions about science, health, and social justice are at stake.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. 

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Dr. David Grand presents the next leap forward in psychological care. Dr. Grand combines the strengths of brain-based and talk therapies into a powerful technique he calls Brainspotting. In Brainspotting, Dr. Grand reveals the key insight that allowed him to develop this revolutionary therapeutic tool: that where we look reveals critical information about what's going on in our brain.

The conventional view of grieving - encapsulated by the famous five stages of grief: denial, anger, bargaining, depression, and acceptance - is defined by a mourning process that we can only hope to accept and endure. In The Other Side of Sadness, psychologist and emotions expert George Bonanno argues otherwise. Our inborn emotions - anger and denial, but also relief and joy - help us deal effectively with loss. To expect or require only grief-stricken behavior from the bereaved does them harm.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

First, the bad news: an ancient evil - you know, your standard consume-all-life-in-the-galaxy deal - is about to be unleashed. The good news? Squad 312 is standing by to save the day. They've just got to take care of a few small distractions first. Like the clan of gremps who'd like to rearrange their favourite faces. And the cadre of illegit GIA Agents with creepy flowers where their eyes used to be, who'll stop at nothing to get their hands on Auri. Then there's Kal's long-lost sister, who's not exactly happy to see her baby brother and has a Syldrathi army at her back.