Marketing 5.0

Technology for Humanity

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping basket is already at capacity.

Add to cart failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

Free with 30-day trial

New to Audible Prime Member exclusive:
2 credits with free trial

1 credit a month to use on any title to download and keep

Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks

Download titles to your library and listen offline

₹199 per month after 30-day trial. Cancel anytime.

Marketing 5.0

Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Narrated by: Steve Menasche

Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹305.00

About this listen

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

Marketing

Marketing & Sales

Direct Marketing

Most relevant

Its a good book to understand the generations and how they change their buying behaviors. Hence its important to understand a customer behavior and then strategize for selling.