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Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth
Written by: John Doerr
Length: 7 hrs and 56 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (137 ratings)

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Publisher's Summary

Brought to you by Penguin.

Instant New York Times best seller.

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. 

With a foreword by Larry Page and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. 

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. 

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations. 

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel. 

©2018 John Doerr (P)2018 Penguin Books Ltd

Critic Reviews

"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)  

What members say
Average Customer Ratings
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Excellent

Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

2 people found this helpful

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Well story telling

Good explanation about Google & much other product example benefit the OKRs
Must read it for product strategy

1 person found this helpful

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A measured path to success of an organisation

This book has been a great learning path to understanding how to run a company as a business with transparency, where people know how their work contributes to the success of their peers and and company as a whole, must read for any leader who’s looking to start a business or save one. :)

1 person found this helpful

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Life changing Habits

shorter duration OKRs is the only thing that can make a big difference in life

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Found it okayish

Might be a good fit for managers or business guys. As a developer I am unable to co-relate much

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Me catching up on OKRs

My organization has started using OKRs recently. This book helped me in understanding the philosophy of it, with great examples.

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exceptional

loved it, especially the range of examples that demonstrates the relevance of OKRs and the importance of focus and commitment

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one business book to lead them all.

welcome to fascinating world of OKRs - where vision becomes reality. evaluating performance of knowledge based workforce is the challange for most current economy.
OKR lucidly serve the purpose, and help entrepreneurs realise business goals accurately.
through this book. John Doerr who evidently created success for many high performance startups articulated the secret formula for same.
The books is highly recommended for entrepreneurs and business manager alike. it is even recommend if you bring you personal goal to reality.

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Very useful book

Truly loved all the stories that were narrated in this book to drive through the key topic of OKR and CFRs. Must read book for all aspiring entrepreneurs.

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Amazing

It is really awesome. It gives a clear idea on how measuring un the right way and the right aspects can help us achieve the desired outcome.

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  • Greg
  • 10-04-20

Only real 5 out of 5

This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.

1 person found this helpful

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  • Oluwakorede Asuni
  • 31-01-20

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur.

This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant.

Thanks John for the gift of these insights!

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  • Anonymous User
  • 06-12-19

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

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  • mcampello
  • 03-10-19

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.

The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

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  • Cliente Amazon
  • 17-04-19

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

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  • Vasan2k
  • 04-03-19

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

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  • James Twidale
  • 05-01-19

Excellent

For all those who want to improve their performance this is a must read.
Measure what matters to you

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  • Rick
  • 16-08-19

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

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  • Sunil Hareendran
  • 11-05-19

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

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  • jc
  • 13-11-18

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.

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  • Lisa
  • 02-06-19

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

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  • MB
  • 19-03-20

Read the High Output Management rather than this b

I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.

1 person found this helpful

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  • Konrad
  • 08-08-19

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

1 person found this helpful

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  • Cebe Seren
  • 04-05-19

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

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  • Amazon Customer
  • 04-03-20

Good but overly long

Decent explanation of the premise but then anecdote after anecdote from mainly large silicon valley forms. You could remove probably a third of this book and lose none of the value.

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  • danh80i
  • 26-02-20

Highest rate management insight

Left inspired by the achievements of those using OKRs. Probably a little long on the car study content for me. Would have preferred it more concise. Well worth listening for all those set in making more of their professional lives.

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  • Amazon Customer
  • 23-02-20

Good message - could be a 10 page essay.

Summary of book:
Define an Objective (the What), itself doesn't need to be trivially measurable. It can be more aspirational and more subjective. then define measurable actions to acheive that goal - Key Results (to be attained). These are the Hows to the what. And do it preferably quarterly.

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  • Anonymous User
  • 07-06-19

Terrible audio

Could not listen to it after more than a minute
The worst audio for such an important book to read

2 people found this helpful

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  • Anju
  • 10-03-20

Goal setting at its epitome

Those who are in the business but need direction to effectively manage it or starting a new business will be immensely helped by reading this book.

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  • Anonymous User
  • 09-02-20

A must for anyone trying to excel

Absolutely loved it. A colleague and I started using the methods immediately in our business to align cross functional teams.

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  • Amazon Customer
  • 31-01-20

Excellent for startups

Very helpful to manage your business and achieve your objectives along with the theme

It is almost like a leadership course
Thank you John

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  • raj
  • 27-11-19

great read highly recommended

great read, enjoyed listening and loved all interviews on how setting up stretch goals and ask people to aim high