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Publisher's Summary

Brought to you by Penguin.

Instant New York Times best seller.

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. 

With a foreword by Larry Page and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. 

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. 

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations. 

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel. 

©2018 John Doerr (P)2018 Penguin Books Ltd

Critic Reviews

"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)  

What listeners say about Measure What Matters

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Excellent

Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

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Well story telling

Good explanation about Google & much other product example benefit the OKRs Must read it for product strategy

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A measured path to success of an organisation

This book has been a great learning path to understanding how to run a company as a business with transparency, where people know how their work contributes to the success of their peers and and company as a whole, must read for any leader who’s looking to start a business or save one. :)

2 people found this helpful

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transformational

loved it, a totally transformational work. so vividly explained by the writer. a must read for all

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Over all good but not like Forcing you to listen.

as I said this audio book not like others which Forcing you to listen means in interesting way but it does not means it's bad

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OKR

I went in expecting a lot of interesting corporate sories. Like perhaps the Chicken Soup book. After all, stories and anecdotes is what makes a book unique. The stories are all there, at least some big names are. However the stories lack tooth, they are all neutered to avoid giving you any real insights. The only solution everywhere is OKR. You will find a lot of jargon to say how companies faced problems. What I found was a very generic magnificently elaborate discussion of mundane everyday problems of huge companies with minimal detail of problem, all solved by Doerr's OKRs. It is a great book for what happened before and what happened after the OKR's. I felt the vital discussion of 'how' OKRs solved the problem was deliberately missing. This book's primary purpose is to get corporate clients for John Doerr. The book seems to be keyword optimized for search engines where every sentence has at least one mention of the word OKR. So it gets tiring. 'Alexa replace all OKR's with Aspirin'. Being an early investor in Google means John Doerr got his foot in the door of many successful firms whose glowing reviews clearly are Doerr's version of OKR success story initialled by them. Because these corporate OKR reviews lack originality and follow Doerrs search engine optimized script with OKR in every sentence.. Overall an overwhelming amount of chest beating. It just seems to be all good practices in corporates from a hundred books rebundled and rechristened and baptised as OKR's. This book follows some very generic problems by big silicon valley corporates all solved by OKRs. Some voices from corporates also thrown in.

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Improved my thinks about objectives Key Results

Thinks = Thoughts and thought process, the title allows only so many words. I have been with Intel for four years and I was recently introduced to the OKRs approach that Andy Grove developed by my mentor. This book is an easy and enjoyable listen. It delves on what is the OKR approach, and how leading organisations have used it to to transform the culture and achieve extraordinary results. The 4 pillars are simple to grasp. The implementation will extract effort and help "build the individual's and organisation's goal muscle". This is worth a read and a must listen.

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One of the best books on Goal Setting

The book is extremely useful for Entrepreneurs who want to structure the day-to-day operations during the growth phase. I'm surely going to implement OKRs at my company.

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Good book for business leaders

managers and business leaders will find the book very useful. The ideas in the book are great and transformative

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Life changing Habits

shorter duration OKRs is the only thing that can make a big difference in life

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  • Greg
  • 10-04-20

Only real 5 out of 5

This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.

1 person found this helpful

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  • Whalan
  • 24-10-20

MWM:-

Absolutely wonderful...! The content of the book was really insightful. Performance, although different was good.

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  • Oluwakorede Asuni
  • 31-01-20

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur. This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant. Thanks John for the gift of these insights!

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  • Anonymous User
  • 06-12-19

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

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  • mcampello
  • 03-10-19

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you. The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

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  • Cliente Amazon
  • 17-04-19

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

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  • Vasan2k
  • 04-03-19

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

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  • James Twidale
  • 05-01-19

Excellent

For all those who want to improve their performance this is a must read. Measure what matters to you

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  • Sunil Hareendran
  • 11-05-19

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

4 people found this helpful

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  • Rick
  • 16-08-19

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter. My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

8 people found this helpful

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  • jc
  • 13-11-18

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message. Enjoy it.

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  • Lisa
  • 02-06-19

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

2 people found this helpful

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  • MB
  • 19-03-20

Read the High Output Management rather than this b

I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.

1 person found this helpful

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  • Konrad
  • 08-08-19

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

1 person found this helpful

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  • Cebe Seren
  • 04-05-19

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

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  • Stephen Bole
  • 01-10-20

What Matters

Before listening to this book I never fully appreciated how the small steps of thinking what is the objective, and where are the key results to achieve said objective in how I behave as an employee. Now, having listened through the eight hours, which I will happily do again to take more in, I realise what I need to do in respect of setting my targets to achieve the company goals and Objectives.

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  • Warren
  • 30-08-20

Phenomenal

One of the most effective and clear business books I've ever read and seemingly the origin of many previously read books.

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  • MR D Shukla
  • 13-08-20

Becomes repetitive fast

listened to 50% of the book and definitely have a clearer understanding now of OKRs which is excellent. but alot of repitition in here so I stopped short

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  • Anonymous User
  • 07-06-19

Terrible audio

Could not listen to it after more than a minute The worst audio for such an important book to read

2 people found this helpful

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  • Anonymous User
  • 24-10-20

Excellent learnings

Really enjoyed the examples and ability to apply the system across various disciplines to achieve results not felt possibly

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  • Anonymous User
  • 30-08-20

An important book for anyone who wants to achieve

Measure What Matters outlines the processes of setting Objectives and Key Results or OKRs - the framework for goal setting and success used by Google, Microsoft and the Gates Foundation, just to name a few big time companies. The structure of goal setting and achievement in this book should be standard reading for all MBA students.

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  • Anju
  • 10-03-20

Goal setting at its epitome

Those who are in the business but need direction to effectively manage it or starting a new business will be immensely helped by reading this book.

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  • Anonymous User
  • 09-02-20

A must for anyone trying to excel

Absolutely loved it. A colleague and I started using the methods immediately in our business to align cross functional teams.

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  • Amazon Customer
  • 31-01-20

Excellent for startups

Very helpful to manage your business and achieve your objectives along with the theme It is almost like a leadership course Thank you John

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  • raj
  • 27-11-19

great read highly recommended

great read, enjoyed listening and loved all interviews on how setting up stretch goals and ask people to aim high