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Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth
Written by: John Doerr
Length: 7 hrs and 56 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (88 ratings)

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Publisher's Summary

Penguin presents the audiobook edition of Measure What Matters, written and read by John Doerr.  

Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful start-ups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more.  

Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO, and it's about collecting timely, relevant data to track progress - to measure what matters.   

When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than 50 companies with outstanding success.   

In this audiobook, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.

©2018 John Doerr (P)2018 Penguin Books Ltd

What members say

Average Customer Ratings

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Well story telling

Good explanation about Google & much other product example benefit the OKRs
Must read it for product strategy

1 of 1 people found this review helpful

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A measured path to success of an organisation

This book has been a great learning path to understanding how to run a company as a business with transparency, where people know how their work contributes to the success of their peers and and company as a whole, must read for any leader who’s looking to start a business or save one. :)

1 of 1 people found this review helpful

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Excellent

Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

1 of 1 people found this review helpful

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Must Listen

A must listen for people who are hard working enough but finding hard on gaining over-all productive out of work and having systematic approach to solutions.

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Must read for converting ideas to reality :)

Good narration. Good insider examples and never a dull moment ... kept me listening all the time

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Loved the Book

Loved it. Will be repeating again to improve myself. Stories are inspiring with solid results.

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great book but poorly narrated

I was looking forward to listening to this book. but the way it is narrated- with abrupt pauses and speedups and long monotonous verses - it is really painful to listen.

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Parables of performance

This is one Business book that got me hooked, simply because of the stories and the story tellers. getting to hear from Bill Gates, Bono, Satya....wow.

And more importantly understood the struggles they faced in implementing OKRs.

The challenge however still remains...
since OKR is not a uniform process, system, method or philosophy. Everyone will have different views about it......

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focus matters

yeah truly, a methodical way to reach goal that are stretched in nature. 1.0. a truly excellent book

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  • Anonymous User
  • 06-12-19

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

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  • mcampello
  • 03-10-19

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.

The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

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  • Cliente Amazon
  • 17-04-19

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

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  • Vasan2k
  • 04-03-19

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

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  • James Twidale
  • 05-01-19

Excellent

For all those who want to improve their performance this is a must read.
Measure what matters to you

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  • jc
  • 13-11-18

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.

3 of 3 people found this review helpful

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  • Rick
  • 16-08-19

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

5 of 6 people found this review helpful

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  • Sunil Hareendran
  • 11-05-19

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

2 of 2 people found this review helpful

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  • Konrad
  • 08-08-19

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

1 of 1 people found this review helpful

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  • Lisa
  • 02-06-19

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

1 of 1 people found this review helpful

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  • Cebe Seren
  • 04-05-19

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

1 of 1 people found this review helpful

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  • Stephen
  • 11-11-19

Motivating, thought provoking, well read

I really liked this book, it was engaging, well paced, and very thought provoking. A good book for aspirational leaders.
Whilst it discussed what a good OKR does, at length, it did somewhat less well on concrete examples. The purpose is easier to grasp, the practice of writing them (what makes a good executable OKR) is far harder to get right.
Having said that, I would definitely recommend this book if you're considering rolling out OKRs.

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  • Brian
  • 16-09-19

Great book

Wonderful stories and anecdotes to illustrate each of the points made. Goal setting is surely the best way to achieve focus and alignment between teams and individuals.

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  • Anonymous User
  • 29-05-19

What a book

Great insight into a method that can help in business and your personal life. The time reading this book is a great investment

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  • Amazon Customer
  • 22-04-19

Excellent, Relatable, Practical, Actionable

This is an excellent piece of life work! Its relatable, practical and actionable. Highly recommended for any executive that seeks to drive business excellence and change the world at whatever level.

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  • Anonymous User
  • 07-06-19

Terrible audio

Could not listen to it after more than a minute
The worst audio for such an important book to read

2 of 2 people found this review helpful

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  • raj
  • 27-11-19

great read highly recommended

great read, enjoyed listening and loved all interviews on how setting up stretch goals and ask people to aim high