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Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth

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Measure What Matters

Written by: John Doerr
Narrated by: Alex Garden, Andrew Cole, Atticus Tysen, Bono, Brett Kopf, Cristos Goodrow, Jini Kim, John Doerr, Joseph Suzuki, Julia Collins, Mike Lee, Patti Stonesifer, Susan Wojcicki, William Davidow
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About this listen

Brought to you by Penguin.

INSTANT
NEW YORK TIMES BESTSELLER

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates

©2018 John Doerr (P)2018 Penguin Audio
Corporate & Public Finance Entrepreneurship Leadership Management & Leadership Personal Success Small Business & Entrepreneurship
All stars
Most relevant
managers and business leaders will find the book very useful. The ideas in the book are great and transformative

Good book for business leaders

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The book is extremely useful for Entrepreneurs who want to structure the day-to-day operations during the growth phase. I'm surely going to implement OKRs at my company.

One of the best books on Goal Setting

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The book definitely is a must listen if you planning bring things to measurable structure. The narration by different people telling their own story at times makes the book even more interesting

Insightful with examples

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Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

Excellent

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Thinks = Thoughts and thought process, the title allows only so many words. I have been with Intel for four years and I was recently introduced to the OKRs approach that Andy Grove developed by my mentor. This book is an easy and enjoyable listen. It delves on what is the OKR approach, and how leading organisations have used it to to transform the culture and achieve extraordinary results. The 4 pillars are simple to grasp. The implementation will extract effort and help "build the individual's and organisation's goal muscle". This is worth a read and a must listen.

Improved my thinks about objectives Key Results

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