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Publisher's Summary

Brought to you by Penguin.

Instant New York Times best seller.

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. 

With a foreword by Larry Page and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. 

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. 

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations. 

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel. 

©2018 John Doerr (P)2018 Penguin Books Ltd

Critic Reviews

"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)  

What listeners say about Measure What Matters

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OKR

I went in expecting a lot of interesting corporate sories. Like perhaps the Chicken Soup book. After all, stories and anecdotes is what makes a book unique. The stories are all there, at least some big names are. However the stories lack tooth, they are all neutered to avoid giving you any real insights. The only solution everywhere is OKR.

You will find a lot of jargon to say how companies faced problems. What I found was a very generic magnificently elaborate discussion of mundane everyday problems of huge companies with minimal detail of problem, all solved by Doerr's OKRs. It is a great book for what happened before and what happened after the OKR's. I felt the vital discussion of 'how' OKRs solved the problem was deliberately missing. This book's primary purpose is to get corporate clients for John Doerr. The book seems to be keyword optimized for search engines where every sentence has at least one mention of the word OKR. So it gets tiring. 'Alexa replace all OKR's with Aspirin'.

Being an early investor in Google means John Doerr got his foot in the door of many successful firms whose glowing reviews clearly are Doerr's version of OKR success story initialled by them. Because these corporate OKR reviews lack originality and follow Doerrs search engine optimized script with OKR in every sentence.. Overall an overwhelming amount of chest beating. It just seems to be all good practices in corporates from a hundred books rebundled and rechristened and baptised as OKR's. This book follows some very generic problems by big silicon valley corporates all solved by OKRs. Some voices from corporates also thrown in.

6 people found this helpful

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Excellent

Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

4 people found this helpful

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Well story telling

Good explanation about Google & much other product example benefit the OKRs
Must read it for product strategy

3 people found this helpful

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A measured path to success of an organisation

This book has been a great learning path to understanding how to run a company as a business with transparency, where people know how their work contributes to the success of their peers and and company as a whole, must read for any leader who’s looking to start a business or save one. :)

3 people found this helpful

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transformational

loved it, a totally transformational work. so vividly explained by the writer. a must read for all

2 people found this helpful

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Improved my thinks about objectives Key Results

Thinks = Thoughts and thought process, the title allows only so many words. I have been with Intel for four years and I was recently introduced to the OKRs approach that Andy Grove developed by my mentor. This book is an easy and enjoyable listen. It delves on what is the OKR approach, and how leading organisations have used it to to transform the culture and achieve extraordinary results. The 4 pillars are simple to grasp. The implementation will extract effort and help "build the individual's and organisation's goal muscle". This is worth a read and a must listen.

2 people found this helpful

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brilliant piece of advise

I liked all suggestions given in the book.Direction provided in specific cases is very apt

1 person found this helpful

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its magical

every entrepreneur should read this book. it changed my perspective how to get things done. it also helped look back n see my mistakes n things which i was thinking happened by luck but were result of effective goal setting.

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Insightful with examples

The book definitely is a must listen if you planning bring things to measurable structure. The narration by different people telling their own story at times makes the book even more interesting

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Super insight and success stories of OKR's well pr

Loved it. would like to own a personal copy of the book. thanks for the wonderful information.

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  • Greg
  • 10-04-20

Only real 5 out of 5

This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.

1 person found this helpful

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  • mcampello
  • 03-10-19

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.

The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

1 person found this helpful

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  • Amazon Customer
  • 27-04-22

Could have been a blog post

Nothing truly groundbreaking here. It’s just a simple process of setting actionable and somewhat measurable goals. A secondary idea is weekly one on one meetings between managers and their direct reports. This wasn’t novel even 10 years ago. I wouldn’t bother with this book. If you get the basic concept of OKRs — and you can get it in about 500 words — then this book doesn’t any further nuance or insight.

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  • Aleks
  • 28-10-21

Great tips from world's top managers

Intellectual workers demand modern treatment.
More human.
2021 and still most companies still apply factory methodologies for management.
It is simple : happier = more productive.
Dont turn your company into a modern slavery.
Here's a guide how you can operate differently

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  • Talia
  • 30-03-21

Fantastic insights & practical methods.

I really loved this book. so much insight. I can't wait to read it again and implement.

I live how they had specific examples from different business and it was also really nice that they got those people to read their sections.

I want to read it again so I don't miss a thing.

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  • Whalan
  • 24-10-20

MWM:-

Absolutely wonderful...! The content of the book was really insightful. Performance, although different was good.

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  • Oluwakorede Asuni
  • 31-01-20

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur.

This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant.

Thanks John for the gift of these insights!

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  • Anonymous User
  • 06-12-19

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

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  • Cliente Amazon
  • 17-04-19

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

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  • KRuse
  • 04-03-19

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

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  • Rick
  • 16-08-19

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

12 people found this helpful

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  • Lisa
  • 02-06-19

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

4 people found this helpful

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  • Sunil Hareendran
  • 11-05-19

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

4 people found this helpful

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  • jc
  • 13-11-18

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.

4 people found this helpful

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  • MB
  • 19-03-20

Read the High Output Management rather than this b

I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.

1 person found this helpful

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  • Amazon Customer
  • 04-03-20

Good but overly long

Decent explanation of the premise but then anecdote after anecdote from mainly large silicon valley forms. You could remove probably a third of this book and lose none of the value.

1 person found this helpful

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  • Konrad
  • 08-08-19

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

1 person found this helpful

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  • Cebe Seren
  • 04-05-19

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

1 person found this helpful

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  • Eunan
  • 24-09-22

Great book. Very practical. Narrator was very easy

very easy to listen to
hope I can implement it all now
the website has some excellent examples
:-)

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  • Anonymous User
  • 09-08-22

Builds Like a Rollercoster

Bravo John Doerr on this brilliant book. The final chapters are just superb. On my first attempt I only got half way, but then I started using OKRs and was hooked, and read it again completing it, loving it and if not for his new book I would read it again right now!

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  • Anonymous User
  • 07-06-19

Terrible audio

Could not listen to it after more than a minute
The worst audio for such an important book to read

2 people found this helpful

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  • Nash
  • 31-05-22

Narration lets this down

Important ideas that could be described in a single blog post. So much fluff.

Critically, the narration is just odd. it’s like the guy is reading the material for the first time.

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  • Anonymous User
  • 28-05-22

Inspirational

A great guide and inspirational accounts of an idea that seems pretty simple, but not at all easy to do. Take-home penny-drops, slow burn style.... well worth the time.

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  • .swip!
  • 21-05-22

great info, presentation a bit dry

whilst listening to this book I wholeheartedly signed up to the idea of OKR'S, so I. that sense it was a good book.

A bit of a struggle to get through though

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  • Sincere Reader
  • 18-05-22

Stories and Stories

The first 12 chapters were about experiences of incumbents and today's big tech giants. The last chapter helped a little to understand how to set OKR's.

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  • Nicole
  • 11-03-22

Best part last chapter.

There are a lot of stories that make up most of the book. I found the last chapter the most beneficial.

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  • JT
  • 02-04-21

repeat repeat repeat the whole book can be 30mim

repeat repeat repeat
book has an idea gives 100 examples... to long too little depth

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  • john shanahan
  • 12-01-21

Cut to the heart

John has done a comprehensive job. Very compelling. Will take a second read to absorb.

  • Overall