Org Design for Design Orgs
Building and Managing In-House Design Teams
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Org Design for Design Orgs
Narrated by:
TJ Johnson
Buy Now for ₹1,340.00
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Narrated by:
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TJ Johnson
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Written by:
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Peter Merholz
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Kristin Skinner
About this listen
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.
You’ll discover:
- Why design’s role has evolved in the digital age
- How to infuse design into every product and service experience
- The 12 qualities of effective design organizations
- How to structure your design team through a centralized partnership
- Design team roles and evolution
- The process of recruiting and hiring designers
- How to manage your design team and promote professional growth
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