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Publisher's Summary

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

What listeners say about Playing to Win

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Excellent Book

A book that simplifies Strategy and breaks its down to the nuts and bolts. The P&G examples helps in understanding the concepts

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Great book

Narrator voice is good. Content is great. Should accompany the PDF which is missing which references diagrams. Audible please add it.

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Excellent to craft strategy

Sequential steps for a robust strategy, filled with examples. Recommend to everyone in marketing or strategy. Genuine, practical & logical & not very theoretical.

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  • Temi Mogaji
  • 09-01-18

Out dated but good

Some outdated frameworks like segmenting but very good knowledge you have to have. Overall good.

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  • Ilse
  • 20-01-20

Weak story, don’t bother unless NO knowledge about business

No new examples, stories are not very interesting and only interesting when you have no knowledge of business to begin with. The examples are not useful for real life as (and the book does state this) every situation is different and there is no set rule on what to apply “to win”. Again, can provide some ideas if you don’t have business knowledge to work from, but otherwise use your time for other works.

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  • Ras
  • 27-08-19

cliches of brand management and strategy

Nothing interesting! It is very basic strategic marketing concepts that are chewed endlessly with examples from P&G. It is so boring that I could not finish.

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  • JedHoll
  • 27-11-17

P&G focused

Interesting book but PARTICULARLY focused on P&G and rarely strays off the company for long. While some lessons from multinationals can be applicable to different situations - some can’t

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  • multichannelblog
  • 15-12-15

Very useful and enjoyable to listen to

Excellent book with some particularly interesting stories about P&G. learnt a lot and will probably listen to it again!

5 people found this helpful

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  • Anonymous User
  • 15-02-20

Actionable strategic framework

There were so many nuggets of wisdom in this book that I on purpose often wild rehear passages in a slower reading voice. Warm warm recommendations

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  • Jack Dickinson
  • 15-01-20

Good listen - Bargain find in audible sale

Good FMCG knowledge for anyone in field with many real world examples to review Key takeaways around strategy & knowing your field to compete with a brand centric approach Bargain listen on the audible sale, may have been left a little wanting if paid full price as a little dry in places due to preformance

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  • Ramesh
  • 06-09-19

A must read for Business leaders and CEOs.

I have greatly benefitted from listening to this book and would strongly recommend all business leaders to read and deploy the suggestions in this book in their own business.

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  • Tejal P.
  • 05-04-19

Absolutely brilliant book.

Loved it! Highly recommended listen/read. tehre were so many parts that were light bulb moments. Clear and easy language and narration was very enegergetic.

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  • Ed_N
  • 19-03-18

Biography of P&G

The book is pretty much a biography of P&G. Yes there are good golden nuggets, but more towards the end of the book and could have been done on 1/4 of the time. Even at 2x speed is a bit slow.

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  • David
  • 02-12-18

Must have for anyone who wants to see strategy at work

This is a such a practical guide for anyone who wants to understand strategy. I chose this book because I do not consider myself a strategic thinker and now use many of the strategies and questions asked in the book. A valuable resource.

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  • Anonymous User
  • 25-10-18

Great tool

A really good insight into developing a strategy and a great tool in the arsenal

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  • Darryl Clarke
  • 15-12-14

must read for any business wanting to win

this book is a must read for businesses of any size or market place. sage, concise advice from some of the best minds in business.

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  • gallluke
  • 20-07-15

Good audio book

Great for listening to in the car. Have bought a hard copy, not overly complicated.