Playing to Win
How Strategy Really Works
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New to Audible Prime Member exclusive: 2 credits with free trial
Buy Now for ₹601.00
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Narrated by:
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LJ Ganser
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Written by:
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Roger L. Martin
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A.G. Lafley
About this listen
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.
©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.People who bought this also bought...
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Poor audiable experience and confusing book
- By harish on 11-06-21
However, I should still be able to follow along the discussions that happen around strategy when leaders collaborate and use the tools presented in here. The author provides a framework with which companies could apply their strategy. Also, there are wonderful tips on Dos and Don'ts of the five strategy related questions -
1) What is your winning aspiration?
2) Where will you play?
3) How will you win?
4) What capabilities must be in place?
5) What management systems are required?
The authors also introduces Procter and Gamble's activity system which captures the core capabilities, relationships between them and the activities that support them.
The authors also introduce us to the strategy logic flow which could be used to develop multiple possible ways of where to play and how to win choices.
Strategy is choice. The author concludes with Dos and Don'ts in each chapter and at the end too.
I liked the organization of the content. There is no confusion on where exactly we are at any point in time.
The A-Z guide on Strategy formulation
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Recommend to everyone in marketing or strategy.
Genuine, practical & logical & not very theoretical.
Excellent to craft strategy
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Content is great.
Should accompany the PDF which is missing which references diagrams. Audible please add it.
Great book
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Excellent Book
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it is also useful for every CEO and Consultant to create a framework that will help create sustainable processes and results
Worth the time.
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