Roger L. Martin

If you listen to nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well....

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities....

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems....

For its first 200 years, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency, spurred by division of labor, international trade, and scientific management of...