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Pre-Suasion

A Revolutionary Way to Influence and Persuade
Written by: Robert Cialdini
Narrated by: John Bedford Lloyd
Length: 9 hrs and 24 mins
Categories: Business & Money, Sales
4.5 out of 5 stars (8 ratings)

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Publisher's Summary

Brought to you by Penguin.

When it comes to persuasion, success can begin before you say a word.

In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. 

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. 

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

©2020 Robert Cialdini (P)2020 Penguin Audio

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  • Overall
    2 out of 5 stars
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  • Chris Payne
  • 06-03-20

An intereresting topic diminished by the narrator

Read in the style of 1980's American business literature, this immensely interesting topic is somewhat diminished through the monotone style of the narrator. Found my mind wandering while listening, missing the point of the chapter and needing to listen again. Such an interesting topic though, that unfortunately loses impact due to the reader.

2 people found this helpful

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  • Kennith
  • 12-04-20

Good book, but not groundbreaking

Lots of examples and stories combined with clear everyday language makes this book easy to understand. I think it's a must-read for anyone I interested in marketing, negotiation or motivation.

1 person found this helpful

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  • José Alberto Esquivel Patiño
  • 13-03-20

better than influencd

You can listen to this at 2x the speed and still get most of it. It is very easy to follow.
If you are deciding between this one and influence, don't, just read this one.

1 person found this helpful

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  • Anonymous User
  • 15-05-20

Mind blowing

Very easy to listen to and mind boggling at the same time.
I bought this book after purchasing INFLUENCE and the author takes it to another level explaining how unaware we are of the things that affect us.
I highly recommend!

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  • Andrew Ko
  • 15-03-20

Interesting

I loved the author's first book Influence so I bought this one which was not disappointing. There was a bit of recap of the first book which I didn't need to hear again

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  • Jason Prasad
  • 11-03-20

Ready didn't teach me anything new. Dissatisfied

Nothing new to me and poor fact checking. Really uninteresting and lack of any good to take away from the book.