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Raising the Bar

Integrity and Passion in Life and Business - The Story of Clif Bar, Inc.

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Raising the Bar

Written by: Lois Lorentzen, Gary Erickson
Narrated by: Richard Harries
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In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

©2004 Gary Erickson (P)2006 Recorded Books
Business Leaders Entrepreneurship Leadership Management & Leadership Professionals & Academics Small Business & Entrepreneurship
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Critic Reviews

"I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." (Mikhail S. Gorbachev, Green Cross International)
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