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Publisher's Summary

Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year", I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.

In this book I'll show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasn't great at math, possessed zero extra cash, and wanted a life, not an extra three hours of work to do every day.

Fortunately, I was introduced to The Rule.

Rule #1, as famed investor Warren Buffett will tell you, is don't lose money. Through an intriguing process that I'll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers, and the intangibles, are on your side. If that sounds too good to be true, it's because the mind-set I'll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I'd still be a river guide collecting unemployment much of the year.

What I won't waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire 10 years sooner than you planned, with more creature comforts than you ever imagined.

©2006 Phil Town (P)2006 Random House, Inc. Random House Audio, a division of Random House, Inc.

Critic Reviews

"Town's investment guide is manna from heaven....A detailed, step-by-step program that can be understood by any reader with basic math skills....[Town's] chummy, reassuring tone will leave readers feeling empowered and ready to manage their money themselves." (Publishers Weekly)

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What listeners say about Rule #1

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  • Overall
    4 out of 5 stars
  • Sheila
  • 16-10-06

Abridged inspiration

This book is fabulous inspiration for taking charge of your own financial future. The author does a great job reading his own material; his voice is warm and likeable - it is like getting great advice from a friend. Bear in mind though that this is an abridged edition and doesn't really cover the nitty-gritty details of Rule investing. To really put the Rule into practice, you will have to buy the hard copy of the book. But you may still find yourself re-listening to this audio version for calm reassurance and added inspiration.

15 people found this helpful

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    4 out of 5 stars
  • paul d crossan
  • 09-11-06

Get Excited

I bought this audiobook in response to reading "The Little Book that Beats the Market". As a beginning investor I was looking for something fundamental that had a higher degree of analysis as I was willing to put in the time. I was quite pleased with the information presented, but would have to agree with the previous reviewer. This is the abridged version. While it may get you excited it seems to lack some of the depth required to fully execute the Rule#1 method. For example, there are a set of numbers referred to as "The Big Five" In this version rather than discussing how one arrives at these numbers the reader is instructed to go to the author's website to learn about them. As a result this book does not stand alone as a complete reference. I will likely purchase the text. Regarding the substance of the material presented, I cannot speak to the validity of this approach to investing, but plan to try it. The book is an easy listen and the narrator/author is neither patronizing or too wooden which no doubt has contributed to the success of his motivational speaking business.

8 people found this helpful

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  • Dan
  • 27-09-18

Best advice

I expect this to be the best financial advice I will ever get. Clearheaded and candid.

2 people found this helpful

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  • J. Hurford
  • 27-05-18

quick path to a sensible strategy

everyone has someone claiming market success. whatever path you choose Rule 1 is a strategy that will make you better at your preferred approach.

2 people found this helpful

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  • Rosa
  • 23-04-16

Great read

this was an informative and relatively simple book to understand. if you are considering investing, you should really pick up this book!

2 people found this helpful

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  • Kate O
  • 10-01-11

Really good book.

I bought the abridged version as recommended by another reader. It was well narrated and very interesting, easy to follow. It was the sort of info that can help someone who wants to invest or start investing but isn't sure where to begin. I've read other investing books and have done a little investing with stocks. This book gave me some valuable info on how to proceed with growth investing. I bought the paper back and am now reading it. It is good as well. Another book which I found exceptional for investing info is "The Neatest Little Guide to Stock Market Investing" by Jason Kelly. His newsletter is worth signing up for as well.

2 people found this helpful

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  • Max
  • 01-07-19

LEGEND!!!

Loved it! I finely understood what other 22 books I read said about investment! Recommend to all!!)

1 person found this helpful

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  • Sy Asad
  • 14-02-19

great read

My friend recommended this book and I think that its worth the credit to read.

1 person found this helpful

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  • Anonymous User
  • 28-01-19

One of the best book in investing!

Found this book right after The Intelligent Investor as i plan to start my journey in investing!
Something worth 7 fold it's cost! :)

1 person found this helpful

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  • Kevin
  • 03-11-18

Evergreen Application of “Rule 1” Investing

This Audiobook helped me to put into perspective the simple yet effective way to approach investing. For the longest it seemed so complicated and mystical until now! Would recommend this book to anyone who is a beginner

1 person found this helpful

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  • Ralf
  • 31-07-20

Clear and easy to follow

This abridged version is a quick and easy listen whereby Phil provides the key steps to his rule, accompanied by examples. While the physical book may be helpful in order to see the calculations he is speaking about, the audio description is enough to get one started! Head to the Rule one investor website for more detail in the calculations if you need it 😁

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  • Gurpreet Singh
  • 03-04-20

Must have book for a beginner

Great book for a beginner. Gives you enough knowledge, skills and tools to analyse a company.