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Snapchat Is Playing Cool With Brands and Stars

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Snapchat Is Playing Cool With Brands and Stars

Written by: Katie Benner, Sapna Maheshwari
Narrated by: Caroline Miller
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About this listen

 The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has reached out to tutor him on the best time to post photos for maximum impact. But there is one social media service Sean has not heard from, even though he frequently uses the app to post spontaneous snippets of his life: Snapchat. “When it comes to celebrities, Snapchat is different from Instagram or Twitter,” said Sean, whose biggest hit was the song “Down,” which also features the hip-hop artist Lil Wayne.©2016 The New York Times News Service Division of The New York Times Company (P)2016 Audible, Inc. Politics & Government Social Sciences United States World
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