Spreading Joy
How Joyalukkas Became the World's Favourite Jeweller
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
New to Audible Prime Member exclusive: 2 credits with free trial
Spreading Joy
Buy Now for ₹352.00
-
Narrated by:
-
P. Mathai Abraham
-
Written by:
-
P. Mathai Abraham
-
Joy Alukkas
-
Thomas Scaria
-
Nidhi Jain
About this listen
Thrissur, on the coast of Kerala, is known as India's 'gold town'. It was here that Puthussery Alukka Joseph Varghese moved into jewellery retail from his umbrella business in the late 1950s. One of his fifteen children, Joy Alukkas, seemed to have inherited his father's entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern 'city of gold': Dubai.
Getting to know the lay of the land, including aspects of procurement, staffing, sales and other regulations, exacerbated by the language barrier, was a challenge that could dampen any entrepreneur's spirit, but Joy persisted and opened the first 'Alukkas' jewellery store in Abu Dhabi, followed soon after by another in Dubai. Just as business was taking off, the Gulf War broke out in 1990, disrupting every aspect of life and forcing Joy to return to India. Not only did a resilient Joy go back to the Gulf some months later, but he also re-established the Alukkas footprint, opening stores within and around the UAE. In the next two decades, he expanded his business to eleven countries with more than 160 outlets, and revolutionized the gold-retailing business with innovations such as the use of karatmeter, the first billing so-ware in the industry and board rate for gold price, to mention a few. Throughout the years, the ethos of his business has remained the same: to be the 'customer's favourite jeweller'.
Spreading Joy not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized. Aspiring entrepreneurs, irrespective of the industry they operate in, will find this book of immense value as they build their dream organizations.
People who bought this also bought...
-
Harsh Realities: The Making of Marico
- Written by: Harsh Mariwala, Ram Charan
- Narrated by: Shernaz Patel
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall91
-
Performance75
-
Story75
Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar...
-
-
Corporate presentation!!!!
- By Mayank Agrawal on 05-08-23
-
A.M. Naik
- The Man Who Built Tomorrow
- Written by: Adwait Karambelkar, Priya Kumar, Jairam N. Menon
- Narrated by: Adwait Karambelkar
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall11
-
Performance10
-
Story10
'Passion, devotion, conviction, commitment - four words that can change your life.' A.M. Naik In 1964, A.M. Naik, a twenty-two-year-old engineering graduate, chanced upon a recruitment advertisement for Larsen & Toubro. Despite almost botching up his final interview, Naik was hired. 'I've sacked...
-
-
Poorly written Hagiography
- By Amazon Customer on 10-11-25
-
Rahul Bajaj Biography
- An Extraordinary Life
- Written by: Gita Piramal
- Narrated by: Mala Mangla
- Length: 14 hrs and 20 mins
- Unabridged
-
Overall9
-
Performance8
-
Story8
Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...
-
-
inspiring Success Story and Simulation worth qualities in him
- By Traceyourowntrack on 18-08-25
-
The Maruti Story
- How A Public Sector Company Put India On Wheels
- Written by: Seetha, R.C. Bhargava, Anuj Datta
- Narrated by: Anuj Datta
- Length: 13 hrs and 59 mins
- Unabridged
-
Overall8
-
Performance8
-
Story8
A story that proves that Indians when empowered can change the course of history... The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as...
-
-
PSU Done Right
- By Larry on 21-12-24
-
The Ambuja Story
- How a Group of Ordinary Men Created an Extraordinary Company
- Written by: Adwait Karambelkar, Narotam Sekhsaria
- Narrated by: Adwait Karambelkar
- Length: 13 hrs and 59 mins
- Unabridged
-
Overall91
-
Performance81
-
Story82
'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...
-
-
Amazing storytelling!
- By Rajeev Gupta on 10-12-24
-
The Nvidia Way
- Jensen Huang and the Making of a Tech Giant
- Written by: Tae Kim
- Narrated by: Michael Braun
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall71
-
Performance64
-
Story64
Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.
-
-
Captures the journey in a decent way
- By Swat on 18-12-25
-
Harsh Realities: The Making of Marico
- Written by: Harsh Mariwala, Ram Charan
- Narrated by: Shernaz Patel
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall91
-
Performance75
-
Story75
Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar...
-
-
Corporate presentation!!!!
- By Mayank Agrawal on 05-08-23
-
A.M. Naik
- The Man Who Built Tomorrow
- Written by: Adwait Karambelkar, Priya Kumar, Jairam N. Menon
- Narrated by: Adwait Karambelkar
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall11
-
Performance10
-
Story10
'Passion, devotion, conviction, commitment - four words that can change your life.' A.M. Naik In 1964, A.M. Naik, a twenty-two-year-old engineering graduate, chanced upon a recruitment advertisement for Larsen & Toubro. Despite almost botching up his final interview, Naik was hired. 'I've sacked...
-
-
Poorly written Hagiography
- By Amazon Customer on 10-11-25
-
Rahul Bajaj Biography
- An Extraordinary Life
- Written by: Gita Piramal
- Narrated by: Mala Mangla
- Length: 14 hrs and 20 mins
- Unabridged
-
Overall9
-
Performance8
-
Story8
Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...
-
-
inspiring Success Story and Simulation worth qualities in him
- By Traceyourowntrack on 18-08-25
-
The Maruti Story
- How A Public Sector Company Put India On Wheels
- Written by: Seetha, R.C. Bhargava, Anuj Datta
- Narrated by: Anuj Datta
- Length: 13 hrs and 59 mins
- Unabridged
-
Overall8
-
Performance8
-
Story8
A story that proves that Indians when empowered can change the course of history... The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as...
-
-
PSU Done Right
- By Larry on 21-12-24
-
The Ambuja Story
- How a Group of Ordinary Men Created an Extraordinary Company
- Written by: Adwait Karambelkar, Narotam Sekhsaria
- Narrated by: Adwait Karambelkar
- Length: 13 hrs and 59 mins
- Unabridged
-
Overall91
-
Performance81
-
Story82
'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...
-
-
Amazing storytelling!
- By Rajeev Gupta on 10-12-24
-
The Nvidia Way
- Jensen Huang and the Making of a Tech Giant
- Written by: Tae Kim
- Narrated by: Michael Braun
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall71
-
Performance64
-
Story64
Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.
-
-
Captures the journey in a decent way
- By Swat on 18-12-25
Very inspiring story of building success in Jewellery Business
Something went wrong. Please try again in a few minutes.