Persisted to the end

I kept waiting for the insights that were going to revolutionise my thinking about my small business. Or gain new insights into my previous corporate life. Somehow they eluded me. Perhaps the whole approach described in the book is better suited to much larger businesses than where my attention is currently focused. There was one key insight that I enjoyed and valued - about short cycle interactions between company and customer supporting an unrelenting focus on creating customer value. A helpful point that I will reflect on more in developing our marketing strategy. But that feels more like the subject for a slide deck than the chapter and verse presentation of the monster amount of factual information contained in this book. I hope that there will be readers of this book from large corporations who will find the content both inspiring and riveting. For me, it didn't work. My persistence left me simply relieved to be moving on.

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Great playbook to enter the subscription economy

The book puts together some really good and well studied real life stories with insights and frameworks built upon those examples.

It goes beyond the typical business novela telling the story everyone wants to read about someone else's success. It makes a good efforts to extract some lessons that you can try in your own endeavors.

I think the framework is still in its infancy, but we have a very healthy toddler here.

Unbelievably amazing!!!

Simply brilliant! A must read not just for any entrepreneur, Board Member and C-suite officer, but also every college graduate and business school professor.

Even before I finished reading this book - we added a small banner at the top of our home page asking all our visitors:

“Are you spending more than £1,500 on photography and videography a year? Then our subscription model may save you 50%”.

We are now gathering results and if feedback is positive, we’ll be implementing subscription model it ASAP.

Regardless of the result of our experiment - our next monthly strategic meeting is about Subscription Model for our business and I cannot wait to see Zoura team in action at the “Subscribed 2018 London” conference.

Thank you!

Roman
CEO, Splento