Surfing the Asian Wave cover art

Surfing the Asian Wave

How to Survive and Thrive in the New Global Reality

 Preview
Subscribe now Free with 30-day trial
Offer ends on 14 April, 2026 at 23:59.
Prime logo
Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59. Take this offer!
1 credit a month to use on any title to download and keep.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
Download titles to your library and listen offline.
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Surfing the Asian Wave

Written by: Steve McGinnes
Narrated by: Steve McGinnes
Subscribe now Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹770.00

Buy Now for ₹770.00

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply.

This is the new global reality, and to succeed in it you need to understand how the other half of the world thinks, talks and acts. As individuals, businesses, nations and a species, our biggest challenges and opportunities are now unarguably global. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world.

This book combines first-hand experiences from thinkers, leaders and business people across multiple industries with robust academic research, then distils them into clear insights, actions and behaviours the reader can apply in real life.

Each chapter focuses on a single topic area in which Asia and the West diverge in terms of thinking, tradition, behaviours and values, and where the biggest and most common mistakes are made. Chapters can be read in isolation, in sequence or re-read when needed. Topics include: Power, Family, Corruption, Face, Risk, and Relationships.

Surfing the Asian Wave is an exhilarating guide to succeeding amid the 21st century’s seas of disruption. Get ready for the ride.

©2020 Steve McGinnes (P)2020 Marshall Cavendish International
No reviews yet