While a lot of business owners bury their head in the sand and ignore reviews, especially bad ones, Adrian took a different approach. Locked in the poorly written sentences and scathing critique he saw diamonds.
Through Adrian's book business owners will learn to look at themselves first, to find out exactly why they are avoiding negative criticisms of their business.
With Adrian leading the way, you will learn how to see your guests as more than just bad reviews in waiting. He will show you how to spot their motivations and then leverage these to formulate responses that go to the heart of the guests concerns.
Adrian provides tips, stories, strategies and guides that are practical and easily adopted to help businesses navigate through the modern world of hospitality and tourism.
So, if you're ready to utilise your businesses reviews and lock in those 5-star ratings, then this is the book for you.