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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding

Written by: Al Ries, Laura Ries
Narrated by: David Drummond
Free with 30-day trial

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About this listen

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Most relevant
This book is around a couple of decades old, but most of the topics are still very relevant. It is worth listening to this book.

Still very relevant!

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Lot of concept on internet adaption is misrepresented. Like IP TV etc.. Request a refresh for recent times.

Good, but out dated content.

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It's all about the branding. Touched upon all the elements in all format. Whatever he told about the internet is now a reality.

Must read for all focused business owners

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It is a generation bit older but the branding and image management rules/laws listed here still work in this day and age.
A good listen for anyone who is interested in building a brand one day.

Good information on Branding and management of image

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They are saying Nokia is leader. So you can understand how old it is.
But Old is Gold.

Outdated but Useful

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