Showing results by narrator "David Drummond" in All Categories

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second is the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches. Although listeners may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined just how and when the American West opened up.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.

Carlos Eire, popular professor and gifted writer, chronicles the 200-year era of the Renaissance and Reformation with particular attention to issues that persist as concerns in the present day. Eire connects the Protestant and Catholic Reformations in new and profound ways, and he demonstrates convincingly that this crucial turning point in history not only affected people long gone but continues to shape our world and define who we are today.

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

Pitting ordinary men and women against a carnivorous, chaotic cosmos, Occultation's eight tales of terror (two never before published) include the Theodore Sturgeon and Shirley Jackson Award-nominated story "The Forest" and Shirley Jackson Award nominee "The Lagerstatte."

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools draw from a unique blend of sources.

Founded 100 years ago by the inventor of dynamite, the Nobel Prize is the world's most celebrated and controversial honor. It grants its winners instant celebrity and acclaim for "service to mankind", despite accusations that it is too trendy, arbitrary, and narrow-minded. In examining both its fame and notoriety, Burton Feldman opens up the Nobel institution and process: how it originated, how it works, and how it is influenced by outside pressures (political, moral, personal, and academic).

I am not perfect is a simple statement of profound truth, the first step toward understanding the human condition, for to deny your essential imperfection is to deny yourself and your own humanity. The spirituality of imperfection, steeped in the rich traditions of the Hebrew prophets and Greek thinkers, Buddhist sages and Christian disciples, is a message as timeless as it is timely. This insightful work draws on the wisdom stories of the ages to provide an extraordinary wellspring of hope and inspiration to anyone thirsting for spiritual growth and guidance in these troubled times.

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Arguing. There's the rough and tumble of the norm, the amateur's game. Then there's the pro's game - always knowing what to say, how to say it, and when to say it. Winning arguments without quarreling, squabbling, tussling, wrangling, bickering, raising your voice, losing your cool, or coming to blows.

Inside the Clinton White House offers an intimate perspective on these questions and many more, granting listeners unprecedented access to the sensitive Oval Office banter that changed the course of history. Bringing together material from 400 hours of candid conversations with over 60 individuals, respected oral historian Russell L. Riley weaves this illuminating testimony with important contextual information to form an irresistible narrative, taking the listener from Clinton's first potential White House bid in 1988 to the final days of his controversial public career.

Here is a fascinating compact history of Chinese political, economic, and cultural life, ranging from the origins of civilization in China to the beginning of the 21st century. Historian Paul Ropp combines vivid story-telling with astute analysis to shed light on some of the larger questions of Chinese history. Offering a global perspective, the book tells how China's nomadic neighbors to the north and west influenced much of the political, military, and even cultural history of China.

As Carl Safina's compelling natural-history adventure makes clear, the fate of the leatherback turtle is in our hands. The distressing decline of these ancient sea turtles in Pacific waters and their surprising recovery in the Atlantic illuminate the results - both positive and negative - of our interventions and the lessons that can be applied, globally, to restore the oceans and their creatures. We accompany award-winning natural-history expert Safina and his colleagues as they track leatherbacks across the world's oceans and onto remote beaches of every continent.

Thomas Jefferson, a naturalist and visionary, dreamed that the United States would stretch across the continent from ocean to ocean. The account of how that dream became reality unfolds in the stories of Jefferson and nine other Americans whose adventurous spirits and lust for land pushed the westward boundaries: Andrew Jackson, John “Johnny Appleseed” Chapman, David Crockett, Sam Houston, James K. Polk, Winfield Scott, Kit Carson, Nicholas Trist, and John Quincy Adams.