Showing results by narrator "David Drummond" in All Categories

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

In the tradition of Bury My Heart at Wounded Knee, a stunningly vivid historical account of the forty-year battle between Comanche Indians and white settlers for control of the American West, centering on Quanah, the greatest Comanche chief of them all. Empire of the Summer Moon spans two...

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and...

WINNER OF THE 2015 COSTA BIOGRAPHY AWARD WINNER OF THE ROYAL SOCIETY PRIZE 2016 'Dazzling' Literary Review 'Brilliant' Sunday Express 'Extraordinary and gripping' New Scientist 'A superb biography' The Economist 'An exhilarating armchair voyage' GILES MILTON, Mail on Sunday Alexander von...

Pitting ordinary men and women against a carnivorous, chaotic cosmos, Occultation's eight tales of terror (two never before published) include the Theodore Sturgeon and Shirley Jackson Award-nominated story "The Forest" and Shirley Jackson Award nominee "The Lagerstatte."

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

Founded 100 years ago by the inventor of dynamite, the Nobel Prize is the world's most celebrated and controversial honor. It grants its winners instant celebrity and acclaim for "service to mankind", despite accusations that it is too trendy, arbitrary, and narrow-minded. In examining both its fame and notoriety, Burton Feldman opens up the Nobel institution and process: how it originated, how it works, and how it is influenced by outside pressures (political, moral, personal, and academic).

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

Corporate Asset takes RCMP undercover operative Jack Taggart into the world of white-collar crime and murder. Insurance companies are being bilked out of millions of dollars. Multiple murders are taking place right under the cops' noses, but are thought to be accidental.

Taggart gets a whiff of what is going on when he captures a drug trafficker willing to expose one of the murderers connected to the plot. The problem is that the new informant is also a serial rapist.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

Carlos Eire, popular professor and gifted writer, chronicles the 200-year era of the Renaissance and Reformation with particular attention to issues that persist as concerns in the present day. Eire connects the Protestant and Catholic Reformations in new and profound ways, and he demonstrates convincingly that this crucial turning point in history not only affected people long gone but continues to shape our world and define who we are today.

In a small fictional town on the Oregon coast there are love affairs and almost-love-affairs, mystery and hilarity, bears and tears, brawls and boats, a garrulous logger and a silent doctor, rain and pain, Irish immigrants and Salish stories, mud and laughter. There's a Department of Public Works that gives haircuts and counts insects, a policeman who is addicted to Puccini, a philosophizing crow, beer, and berries.

This intriguing, suspense-packed novel is the fourth Jack Taggart Mystery in the series commencing with Loose Ends, Above Ground, and Angel in the Full Moon. This time the implacable Mountie Jack Taggart goes undercover to follow the trail of a cheap Saturday-night special found at the scene of a murder. He traces the gun from the manufacturer to the person it was stolen from and through several criminals, until the trail leads him to a suspected heroin importer.