Showing results by narrator "David Drummond" in All Categories

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second is the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches. Although listeners may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined just how and when the American West opened up.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

WINNER OF THE 2015 COSTA BIOGRAPHY AWARD WINNER OF THE ROYAL SOCIETY PRIZE 2016 'Dazzling' Literary Review 'Brilliant' Sunday Express 'Extraordinary and gripping' New Scientist 'A superb biography' The Economist 'An exhilarating armchair voyage' GILES MILTON, Mail on Sunday Alexander von...

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

Founded 100 years ago by the inventor of dynamite, the Nobel Prize is the world's most celebrated and controversial honor. It grants its winners instant celebrity and acclaim for "service to mankind", despite accusations that it is too trendy, arbitrary, and narrow-minded. In examining both its fame and notoriety, Burton Feldman opens up the Nobel institution and process: how it originated, how it works, and how it is influenced by outside pressures (political, moral, personal, and academic).

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.

Jack Taggart, an undercover Mountie, lives in a world where the good guys and the bad guys change places in a heartbeat. Taggart is very good at what he does. Too good to be playing by the rules. The brass decide to assign a new partner to spy on him.Taggart's new partner discovers a society dependent upon unwritten rules. To break these rules is to lose respect. To lose respect is to lose one's life. Loose Ends is terrifying. It is a tale of violence, corruption, and retribution, but it is also a story of honour and respect.

Pitting ordinary men and women against a carnivorous, chaotic cosmos, Occultation's eight tales of terror (two never before published) include the Theodore Sturgeon and Shirley Jackson Award-nominated story "The Forest" and Shirley Jackson Award nominee "The Lagerstatte."

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Arguing. There's the rough and tumble of the norm, the amateur's game. Then there's the pro's game - always knowing what to say, how to say it, and when to say it. Winning arguments without quarreling, squabbling, tussling, wrangling, bickering, raising your voice, losing your cool, or coming to blows.

Famously a playboy, Warren Beatty has also been one of the most ambitious and successful stars in Hollywood. Several Beatty films have passed the test of time, from Bonnie and Clyde (which confirmed for him the importance of controlling the projects he was involved in) to Shampoo, Heaven Can Wait, Reds (for which he won the best director Oscar), Bugsy, and Bulworth.

Corporate Asset takes RCMP undercover operative Jack Taggart into the world of white-collar crime and murder. Insurance companies are being bilked out of millions of dollars. Multiple murders are taking place right under the cops' noses, but are thought to be accidental.

Taggart gets a whiff of what is going on when he captures a drug trafficker willing to expose one of the murderers connected to the plot. The problem is that the new informant is also a serial rapist.

Blood, Money, & Power exposes the secret, high-level conspiracy in Texas that led to President John F. Kennedy’s death and the succession of Lyndon B. Johnson as president in 1963. Attorney Barr McClellan, a former member of L.B.J.’s legal team, uses hundreds of newly released documents, including insider interviews, court papers, and the Warren Commission, to illuminate the maneuvers, payoffs, and power plays that revolved around the assassination of Kennedy and to expose L.B.J.’s involvement in the murder plot.