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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

Written by: Al Ries, Jack Trout
Narrated by: David Drummond
Free with 30-day trial

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Buy Now for ₹1,241.00

Buy Now for ₹1,241.00

About this listen

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

 Advertising Consumer Behaviour & Market Research International Marketing Marketing & Sales Motivation & Self-Improvement Personal Success
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The Marketeers Who Are Willing To Bang On Must Go For It !!!.
Violate at Your Own Risk.

Simply Disrupting

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Can't miss these laws if u are in marketing. Good orator and a nice book.

must for marketing managers

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One of the best books in marketing which should form the basis of all marketing strategies across big and small companies. Loved every bit of it. It’s short, crisp and full of examples.

It’s a classic you can’t miss!

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Enjoyed , informative, good narration , must read, well done ....
.... ...

excellent narration, content and its brief. i

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No frills book. Discusses the 22 laws of marketing and comes with a forewarning to use then at our own risk. The laws are priceless

Crisp and clear

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