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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
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Publisher's Summary
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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What listeners say about The 22 Immutable Laws of Marketing
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- Bhaskar ch
- 24-12-22
Good book on marketing overview
A must to have good understanding of marketing overview. A counter intuitive laws and knowing them will definitely a good idea
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- sumit
- 17-10-20
Wonderful!
The laws shared in the book were wonderful and provides good marketing insights. Worth listening!
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- Anonymous User
- 25-11-22
awesome book
all the laws really very essential for marketing... loved it and i want to give thanks to the author for his deep research regarding marketing.
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- YATRIK PARMAR
- 27-09-21
Simply Disrupting
The Marketeers Who Are Willing To Bang On Must Go For It !!!.
Violate at Your Own Risk.
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- Anonymous User
- 24-11-22
Good book with cases for reference
It's a good book for startup founders and marketers to get, a perspective and plan differently.
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- upashana
- 19-07-20
must for marketing managers
Can't miss these laws if u are in marketing. Good orator and a nice book.
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- Amazon Customer
- 27-07-21
A Must Have in Collection of any Entrepreneur Mind
The language is so much enjoyable। great recitation। feels as if grand dad is showering Pearls of Wisdom।
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- MOHANKUMAR
- 12-07-21
Crisp and clear
No frills book. Discusses the 22 laws of marketing and comes with a forewarning to use then at our own risk. The laws are priceless
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- Vamsi Krishna Pannala
- 06-10-23
A must listen for anyone in marketing
All the laws still holds good even after so many years after this book was written.
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- Gags Cooper
- 29-11-20
It’s a classic you can’t miss!
One of the best books in marketing which should form the basis of all marketing strategies across big and small companies. Loved every bit of it. It’s short, crisp and full of examples.
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