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The Cold Start Problem
- Using Network Effects to Scale Your Product
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
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Publisher's Summary
Brought to you by Penguin.
A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors.
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.
Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.
Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).
The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.
What listeners say about The Cold Start Problem
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- Saravanan Balakrishnan
- 09-01-22
Seminal
This is a definitive work on network effects. You cannot build a tech business without reading this book. Period.
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- Shubham Dhiman
- 09-05-23
Must read for tech startup founders
This is the first book for which I'm leaving a review on audible. Basically title.
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- Naga Srinivas Vemuri
- 26-03-23
good place to start to develop pm skills
Great book with full of rich examples from tech industry. i am going to listen a few more times
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- PT
- 17-02-22
Network Effect 101
We all have known Network effect as big moat for new generation tech companies. The book gives a great understanding on every minute details of it. Must listen to understand Network effect.
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- Ketki Kulkarni
- 22-02-22
fantastic book! must for entrepreneurs
amazing book. learned so many new concepts. great examples & fantastic narration. highly recommended for everyone in the tech industry
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- Indranil Mukherjee
- 23-12-21
Superbly intuitive
My first audible eBook. glad that I chose the Cold Start Problem. Superb narration by Andrew Chen.
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