Get Your Free Audiobook

After 30 days, Audible is ₹199/mo. Cancel anytime.

OR

Publisher's Summary

Brought to you by Penguin. 

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world. 

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. 

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about The Practice

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

are u a Creator? this is THE text book for u!

I have read almost all of his creations... I loved this very much, this is like summary of the entire teachings.. Seth is nothing but a saint! He is my Guru.
Thanks sir! :)

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Eytan
  • 27-12-20

Standing ovation

Like a fine wine, Seth gets better with age! Better at giving to the world and better at making a deep contribution.

  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
  • viki
  • 08-12-20

All over the place, not much new

I've read quite a few Seth's books, perhaps I'm not his audience anymore. There was very little new in this book for me and I really struggled to find a red thread..

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • ThisIsMyPenNameAsICouldntThinkOfAnythingElseQuickEnough
  • 09-12-20

Very important for artists

Thanks Seth for this amazing book. As a musician it solves a lot of internal questions

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • AmazonCustomer
  • 04-12-20

This has changed my life

This book is honest, it's inspirational, it's bordering on obvious, which is what makes it so genius. It made me cry several times, it's exactly what I needed and what I imagine many others need.

Thank you for telling me what I already knew but keep avoiding. Thanks for commiting to your practice to give me the chance to commit to mine.

This book is worth every bloody penny.

Jac

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • sofia yotova
  • 11-11-20

The Bible of Creativity

Paradigm-shifting. I'd listen to it over and over again. Empowering. Riveting. Validating. It came into my life exactly when I needed it - as I was forced by the pandemic to reinvent myself after my first business was wiped out by the quarantine. I highly recommend the book to everyone who's ever struggled with self-doubt, insecurity, or poor sense of worth.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Jorg Leiger
  • 05-01-21

Life-changing!

I've never read a book in the self development field thar is so perfectly targeted towards myself as a creative. It exposes roadblocks that I've had for years as outdated ideas and most importantly as something that can be overcome by a shift in mindset. This book provides many opportunities to start thinking about your work in a different way. Will be reading again!

  • Overall
    5 out of 5 stars
  • Ricardina
  • 03-01-21

Another great book by Seth Godin

I found out about this book on a podcast. The host Tim Ferris interviewed Seth Godin. I knew after listening to their conversation I had to read the book. I am so glad I did it. It changed me.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 28-11-20

Very inspiring, I loved it!

This book helped me out of a rut and gave me an extra pep in my step this past week. My favourite Seth book so far, highly recommended!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Kati S
  • 17-11-20

Amazing

Need to get this as a book, as every line is worth re-reading again and again. This is gold for everyone as we are all creatives.
Thank you Seth.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Susan H
  • 16-11-20

Another inspiring gem from Seth Godin

Pithy and clear ideas are the backbone of this inspiring book. Definitely one for those who are a bit stale or stuck. I loved the audio book version narrated by Seth himself.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 07-12-20

Kind of visual

Much as I am intrigued by the ideas the author presents and enjoyed hearing them in his own voice, I think this book is better suited to print, if that is an option for you. The chapter markers don't align with the mini-chapter format, and there is a visual component mentioned in the book's intro that would be good to see this along with the reading. I can go to the author's website but I'd rather just have it in print in front of me. (I wonder if there are ever any visual inclusions with audiobooks? Just a thought there, Audible.)

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 17-11-20

Seth to the rescue

Seth doesn’t read his reviews but if he did I want him to know that he has made it ok to be imperfect and ship our work anyway. Of course we’ll work at improving and shipping better work but until then, our less than perfect work is ok for now as long as we are working to make things better and our intention is good.
For me that’s a fundamental shift. And a big one but it just feels so right.
This is his best work so far in my opinion.
Don’t read another review, just buy this book, you couldn’t regret it if you read it with an open mind.

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Lynne Cazaly
  • 02-02-21

Inspiring daily motivation

You need only listen for a few minutes and Seth Godin’s direct and sensible advice and insight comes barreling at you, questioning why you’ve hidden, delayed or distracted from shipping your clever ideas. I listened while walking daily and it set me up to hit the desk and create and ship. Love it all. Every bit of it.

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 02-02-21

Stick with it, keep an open mind, and be rewarded

Really enjoyed it. Easy to listen to at 1.25x speed. A must for any creative professional

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Brenton Crowley
  • 25-01-21

Need a mentor? Get The Practice.

I listened to The Practice at a time when I felt disillusioned by the content creation I’ve been doing. Seth Godin’s The Practice was just the tonic and reassurance (even though he advises against seeking reassurance) needed to believe in the work that you do. At its core, Seth’s message is to adopt a way of being and doing called the practice. The practice is a process that we enjoy then we publish to others to bring about a change. It’s not about the outcome; that’s a by-product of the practice and not a pre-cursor.

If you’re someone who feels a little lost or without support in your creative pursuits, then Godin’s words will serve as guidance. If you’re someone who is result driven, then this might be hard to hear for you. But it could also be just thing thing you need.

Seth repeats his cores messages through the book. He’s constructed it using numbered points inside a few sections. He offers many examples and imagery to consolidate his views. A great listen with many takeaways that you can adopt and live by.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 30-01-21

Easy to follow, understand and implement

Seth Godin has once again made steps towards creating your own practice easy to follows understand and implement. Learn to focus and trust the process and not so much in the outcome. Will definitely re listen for inspiration.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 19-12-20

Fantastic, Inspiring book for all Creatives!

Very well written text that obliterates avoidance, inspiring the reader to take small achievable steps toward creative dreams. A reminder that achievement comes through disciplined practice. I recommend this for anyone who is feeling stalled with art, stuck in resistance. It dismantles unhelpful mindsets, and replaces with ways of thinking that help the creator know that it is possible to trust in their vision. "The Practice" has reminded me of why I engage with art, aiding me to get through the tricky parts, participating in the process even when the Muse is not present. Inspiration comes through The Practice.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 14-12-20

Seth does it again!

As a fan and a long time listener to Seths podcast Akimbo I listened to his book and he didn’t disappoint. With short bite size easy to listen to chapters, that breaks down how to be a generous creative into great nuggets of wisdom. Thanks for your work Seth and keep it up!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Deanne M
  • 06-12-20

One I will reread again and again

This held my attention throughout my virtual Melbourne marathon run. I love the short chapters that hold so many nuggets for growth. I will buy the book and use it as a reference for my and kids development.
Thank you Seth

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Richard
  • 03-12-20

Epic Seth

Seth brings together so many threads from his previous work to present a highly inspirational kick in the butt to make great things happen.