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Publisher's Summary

Brought to you by Penguin. 

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world. 

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. 

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about The Practice

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are u a Creator? this is THE text book for u!

I have read almost all of his creations... I loved this very much, this is like summary of the entire teachings.. Seth is nothing but a saint! He is my Guru.
Thanks sir! :)

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  • Carsten Korch
  • 13-05-21

I love Seth!

I haven’t know Seth all my life, but in the last couple of years his books and events with him have popped up in my life and every time I finish a book or an event with him I’m inspired for change and opportunities.

The Practice is no different. It’s a great checklist to what we need to do to become better and better at what we love to do and get rewarded for it.

Thank you, Seth

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  • Amy
  • 08-03-21

Seth does it again

His piercing, minimalist insight gets me everytime. Like a trusted friend telling you that dress is not your colour, you know they are right even if it stings a little. He manages to tell you exactly what you need to hear, not necessarily what you want to hear. I now know creativity, relevance and significance will not appear on my doorstep as a mirage, but can be manufactured by showing up. I'm off to make a ruckus.

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  • Eytan
  • 27-12-20

Standing ovation

Like a fine wine, Seth gets better with age! Better at giving to the world and better at making a deep contribution.

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  • viki
  • 08-12-20

All over the place, not much new

I've read quite a few Seth's books, perhaps I'm not his audience anymore. There was very little new in this book for me and I really struggled to find a red thread..

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  • ThisIsMyPenNameAsICouldntThinkOfAnythingElseQuickEnough
  • 09-12-20

Very important for artists

Thanks Seth for this amazing book. As a musician it solves a lot of internal questions

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  • AmazonCustomer
  • 04-12-20

This has changed my life

This book is honest, it's inspirational, it's bordering on obvious, which is what makes it so genius. It made me cry several times, it's exactly what I needed and what I imagine many others need.

Thank you for telling me what I already knew but keep avoiding. Thanks for commiting to your practice to give me the chance to commit to mine.

This book is worth every bloody penny.

Jac

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  • sofia yotova
  • 11-11-20

The Bible of Creativity

Paradigm-shifting. I'd listen to it over and over again. Empowering. Riveting. Validating. It came into my life exactly when I needed it - as I was forced by the pandemic to reinvent myself after my first business was wiped out by the quarantine. I highly recommend the book to everyone who's ever struggled with self-doubt, insecurity, or poor sense of worth.

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  • Charlie
  • 12-05-21

A series of blog posts

Some great impactful words here that inspire for a day or two. Seth does a great job of finding interesting ways to express ideas about creative work. He's a master. That's why I took his courses and probably spent $5k on this guy over the years. That said, I didn't find this book very useful and will likely soon forget it as it's all stuff Seth has been saying for years and years. Not practical or actionable, just vague Godin-isms like "do the hard work of emotional empathy", "the people you seek to serve" and "people like us do things like this". It's very quotable and repeatable, especially by other altMBA alumni who can't move past his words and actually do their work. I don't like the culty nature of some of the phrases in the book that when you really dig into them have very little to offer in practical wisdom. I just don't find it useful but others might. Still others will just repeat it to sound smart while it has little to no effect on their success and ability to do their work.

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  • Anonymous User
  • 01-04-21

Seth's magic words

After taking part in TMS10 listening to this was the fine tuning that I needed to set my process and truly understand the generous, empathetic path I choose for my work.

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  • Emese Afolabi
  • 30-03-21

It got me going!

What I most liked about the book is that it encourages the creation whether it is good enough or not! I would recommend it to people who get started on great ideas then they stop along the way. I will read it a few more times when needed. I wish it would include more practical help on what to actually do when "we do not feel like it" How do we ignore these feeling? thanks again

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  • A.B.
  • 28-03-21

Get ready for the sermon... and the ear plugs.

I’m a big fan of Seths blog and try catch any interviews with him on various platforms and always find them enjoyable and enlightening.

So it was hugely disappointing to find this book to be pompous, preachy, unrealistic and written by somebody clearly in a bubble, having lost touch with what it’s like in the real world.

It’s massively repetitive, and I think what wisdom is contained within, could be communicated in a short blog.

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  • Anonymous User
  • 07-03-21

Short & Inspirational

Short & Inspirational. I like Seth Godin style, but sometimes I feel that his books have only a few really good ideas. Not in this case. I find this book very Inspirational.

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  • Jorg Leiger
  • 05-01-21

Life-changing!

I've never read a book in the self development field thar is so perfectly targeted towards myself as a creative. It exposes roadblocks that I've had for years as outdated ideas and most importantly as something that can be overcome by a shift in mindset. This book provides many opportunities to start thinking about your work in a different way. Will be reading again!

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  • Ricardina
  • 03-01-21

Another great book by Seth Godin

I found out about this book on a podcast. The host Tim Ferris interviewed Seth Godin. I knew after listening to their conversation I had to read the book. I am so glad I did it. It changed me.

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  • Anonymous User
  • 07-12-20

Kind of visual

Much as I am intrigued by the ideas the author presents and enjoyed hearing them in his own voice, I think this book is better suited to print, if that is an option for you. The chapter markers don't align with the mini-chapter format, and there is a visual component mentioned in the book's intro that would be good to see this along with the reading. I can go to the author's website but I'd rather just have it in print in front of me. (I wonder if there are ever any visual inclusions with audiobooks? Just a thought there, Audible.)

8 people found this helpful

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  • Anonymous User
  • 17-11-20

Seth to the rescue

Seth doesn’t read his reviews but if he did I want him to know that he has made it ok to be imperfect and ship our work anyway. Of course we’ll work at improving and shipping better work but until then, our less than perfect work is ok for now as long as we are working to make things better and our intention is good.
For me that’s a fundamental shift. And a big one but it just feels so right.
This is his best work so far in my opinion.
Don’t read another review, just buy this book, you couldn’t regret it if you read it with an open mind.

4 people found this helpful

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  • Lynne Cazaly
  • 02-02-21

Inspiring daily motivation

You need only listen for a few minutes and Seth Godin’s direct and sensible advice and insight comes barreling at you, questioning why you’ve hidden, delayed or distracted from shipping your clever ideas. I listened while walking daily and it set me up to hit the desk and create and ship. Love it all. Every bit of it.

1 person found this helpful

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  • Anonymous User
  • 02-02-21

Stick with it, keep an open mind, and be rewarded

Really enjoyed it. Easy to listen to at 1.25x speed. A must for any creative professional

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  • Brenton Crowley
  • 25-01-21

Need a mentor? Get The Practice.

I listened to The Practice at a time when I felt disillusioned by the content creation I’ve been doing. Seth Godin’s The Practice was just the tonic and reassurance (even though he advises against seeking reassurance) needed to believe in the work that you do. At its core, Seth’s message is to adopt a way of being and doing called the practice. The practice is a process that we enjoy then we publish to others to bring about a change. It’s not about the outcome; that’s a by-product of the practice and not a pre-cursor.

If you’re someone who feels a little lost or without support in your creative pursuits, then Godin’s words will serve as guidance. If you’re someone who is result driven, then this might be hard to hear for you. But it could also be just thing thing you need.

Seth repeats his cores messages through the book. He’s constructed it using numbered points inside a few sections. He offers many examples and imagery to consolidate his views. A great listen with many takeaways that you can adopt and live by.

1 person found this helpful

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  • Carl thompson
  • 11-05-21

Unusual

Written like a giant poem and narrated in an unusual way. It actually takes quite a bit of effort to listen.

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  • hamish rae
  • 17-03-21

A mosaic of tiny tiles..

... each one beautiful in itself, as well as also creating a strong arrow for creative true north when you step back from it and look.

I didn't think I got much out of this, each piece seeming to state such obvious stuff, but actually I'm working differently now.

This is Seth Godin's genius.

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  • Louis
  • 08-03-21

Reading style is great. Concise in presentation.

The authors ideas are real practical, his style of presentation is both dynamic, and reassuring in his choice of words. I had to listen to some parts several times to unpack the depth of wisdom.

Recommended to any one who like me plans and hopes to make big things and be there authentic self. Make a difference to the world.

The author presented a great work of knowledge here. 😀

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  • Anonymous User
  • 30-01-21

Easy to follow, understand and implement

Seth Godin has once again made steps towards creating your own practice easy to follows understand and implement. Learn to focus and trust the process and not so much in the outcome. Will definitely re listen for inspiration.

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  • Anonymous User
  • 19-12-20

Fantastic, Inspiring book for all Creatives!

Very well written text that obliterates avoidance, inspiring the reader to take small achievable steps toward creative dreams. A reminder that achievement comes through disciplined practice. I recommend this for anyone who is feeling stalled with art, stuck in resistance. It dismantles unhelpful mindsets, and replaces with ways of thinking that help the creator know that it is possible to trust in their vision. "The Practice" has reminded me of why I engage with art, aiding me to get through the tricky parts, participating in the process even when the Muse is not present. Inspiration comes through The Practice.