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  • The Sales MBA

  • How to Influence Corporate Buyers
  • Written by: Douglas Cole
  • Narrated by: Douglas Cole
  • Length: 4 hrs and 30 mins

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The Sales MBA cover art

The Sales MBA

Written by: Douglas Cole
Narrated by: Douglas Cole
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.

©2022 Douglas Cole (P)2022 Barlow Publishing

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