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The Tipping Point

How Little Things Can Make a Big Difference

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The Tipping Point

Written by: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos©2000 Malcolm Gladwell Advertising Business Ethics Marketing Marketing & Sales Popular Culture Social Sciences Workplace & Organisational Behaviour
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Critic Reviews

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power
Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come
A wonderfully offbeat study of that little-understood phenomenon, the social epidemic
All stars
Most relevant
great story told with connection to the real world examples that all of us can relate very easily

insights about Maven

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As always Malcom Gladwell has done a fantastic job with this book. The details are very good as well as his narration style is amazing. Though it is first published in year 2000 I still found it relevant today. Thanks Malcom Gladwell.

Excellent

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