The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
The Unconventionals
Narrated by:
Mike O'Toole, Hugh Kennedy
Buy Now for ₹628.00
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Narrated by:
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Mike O'Toole
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Hugh Kennedy
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Written by:
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Mike O'Toole
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Hugh Kennedy
About this listen
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!
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