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Think Like Amazon

50 1/2 Ideas to Become a Digital Leader
Written by: John Rossman
Narrated by: Jeff Cummings, John Rossman
Length: 9 hrs and 10 mins
4 out of 5 stars (4 ratings)

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Publisher's Summary

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to:

  • Move forward to get back to Day 1 - and change the status quo.
  • Become a platform company - with the right platform strategy. 
  • Create customer obsession - and grant your customers superpowers. 
  • Experiment, fail, rinse, and repeat. 
  • Decentralize your way to digital greatness. 
  • Master the magic of small autonomous teams. 
  • Avoid the trap of past positions. 
  • Make better and faster decisions. 
  • Use metrics to create a culture of accountability and innovation
  • Use AI and the Internet of Things to reinvent customer experiences.

In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. 

If you want to compete and win in the digital era, you have to Think Like Amazon.

©2019 by John Rossman. (P)2019 Brilliance Publishing, Inc., all rights reserved.

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  • Darius V.
  • 19-05-19

A must read if you really want to innovate like Amazon

I have the print copy of this book but also purchase the audio version so I can listen when commuting because the ideas John Rossman identifies in this book need to be heard and considered repeatedly to get into action mode, and action is what brings these ideas to life.

Don’t just read this book and go to the next one. Use it as a guidebook to put the ideas into practice.

4 people found this helpful

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  • Peter
  • 27-11-19

Some good ideas, drowning in the author’s love of Amazon

The 50 ideas make the book worth listening to, but you will need to patiently sift through the author’s obvious fanaticism for all things Jeff and all things Amazon.
He even uses the phrase WWJD? (What would Jeff do?).

1 person found this helpful

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  • Rancher
  • 06-07-19

Interesting insight into the world’s greatest company

I thoroughly enjoyed this book. I may be a little biased because I love everything about Amazon, except for maybe the recent influx of foreign sellers cheapening the .com site but I digress. This book reads a little differently than a typical business book I can’t put my finger on exactly why. However it is insight after insight and tip after tip, even though apparently the author hasn’t worked at Amazon in over 14 years. The only thing I didn’t like was the overly long section about FAQs which I felt could have been drastically shortened. Otherwise, this was the first book in a very long time that I immediately started listening to a second time is soon as I finished it. Absolutely fantastic.

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  • Raymūndo
  • 12-03-20

Phenomenal

an unpredictably amazing book. If youre I'm marketing, operations or management of any kind, this is a must listen.

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  • Nina Queen
  • 16-01-20

Smart, picked up great ideas and concepts

Involved in "platforms" at a fortune 200 company. This book expanded my thinking...relentless thinking. Loved concepts of Day 1 Companies, 2 Pizza teams, 3 traits of business decay and "never ever give up".

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  • MWD
  • 27-09-19

lots of wisdom

great lessons learned and practices from one of today's great leaders. enough wisdom here to occupy a lifetime. gives courage to follow

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  • Richard W Austin
  • 24-08-19

Amazon leadership principles and mechanisms

Really enjoyed the book content and narration. A lot of Amazon's leadership principles and a few of their key mechanisms explained in detail. I recommend this book to all my staff.

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  • Anonymous User
  • 30-06-19

Great read

Great insight on how to start your digital journey. Practical and direct without the normal consultant speak.

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  • Andrea
  • 05-01-20

Great book for entrepreneurs!

Very interesting insight.
I believe it is in some ways orientated towards executives at mid sized companies. But regardless, the ideas are interesting and useful.

It could also elaborate on some ideas such as more talk on forcing functions.