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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • 4.2 out of 5 stars (204 ratings)

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This Is Marketing

Written by: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Brought to you by Penguin.

Narrated by Seth Godin.

Number one Wall Street Journal best seller & Instant New York Times best seller.

A game-changing approach to marketing, sales and advertising. 

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. 

No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning--deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work. 
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

Critic Reviews

"This Is Marketing is a very accessible way into Godin's thinking...Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times

What listeners say about This Is Marketing

Average Customer Ratings
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Soulless and meaningless

A book that has no sense of meaning. A lot of jargon, many theories but at the end of the book, no one insight to carry forward

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3 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

A cocktail of all his earlier books.

It had too many different arguments in an amorphous structure making it difficult to consume

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A perfect recipe for a healthy and wealthy Life

I loved the way Seth makes things so easy for us whenever we encounter a situation in our life.
Every bit of the book is followable and doable.
It's not a rocket science,follow your principles and you will get there one day!
Totally loved it.
Thank you Seth Godin

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The story resonates with my world view

Quite liked it. It makes my beliefs stronger. Would have loved to get some real case studies on how exactly to build trust and build a tribe. Hope we could get some in depth real examples as well.

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worst narration,

it's like narrating while sleeping. Content is not clear enough about what they are suggesting.

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    1 out of 5 stars
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What is it that I should take away from here?

it's weird, could not fathom what it is suggesting... a lesson in philosophy or general information?

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    2 out of 5 stars
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What is the point of this book ?

Why is this book? What is this book? Did not understand the point of this book.

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    4 out of 5 stars
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Good book for all marketers

This clears all the basics of marketing and gives you a clear direction one should Pursue as a marketer .

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    5 out of 5 stars
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I got a wide vision after listening to this.

thank you to all the team members who worked for this audio book. without which I could not have gained the knowledge and wisdom that I have right Now. its a Must read/listen. 🙌

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  • Overall
    5 out of 5 stars

a worth view to marketing

an experienced sound of marketing. A different angle to wards the practical actions necessary in marketing

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  • J
  • 23-10-19

Go for the physical book instead.

In all honesty, if it wasn’t for the great content of this book and the solid material Seth had put into it, I would’ve never finished it. But I did finish it eventually because I cared a lot about the content.

I love when authors narrate their own book since it has that personal touch to it. But in this case, Seth’s voice could use some vocal training or voice coaching to beat that steady, low-tuned, slow-paced rhythm that puts listeners to sleep, and instead bring that energy, tone and varying pace to get listeners to want to hear more of that gold content. I’d still prefer that over hiring a different person to narrate the book.

So if you want to make the most out of this book, buy the hard copy instead and you’ll thank me later.

Nonetheless, thanks Seth for making this book and for the great content you put into it. It really gave me an eye-opening perspective into marketing and I truly appreciated it.

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  • Tom
  • 13-01-19

good listen

like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long

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1 person found this helpful

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  • Russ
  • 02-02-23

An exception story and guide of what marketing is today.

Or should I say what it could be, what it definitely should be.

The journey through this book both hard copy and audio is a meticulous journey through the areas of marketing. The detail is enough to land a message and abstract enough to tangible you your personal story. The concepts carry well to be seen in every day life and are universally understandable, I am in South Africa, and the examples where not lost.

I think Seth does a wonderful dance around his view of what the heart and soul of marketing is.

He builds tension, the hold you in suspense, and at times relieves the tension, more importantly he allows you to relieve the tension through your on understanding, a moment of Aha!

No matter your profession I believe you will find good value in this book.


Thank you Seth.

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  • George Eadie
  • 25-01-23

A necessary rebuttal against “the funnel”

In a world of hustle this is both a reminder and pathway to establish an enterprise that has deep roots.
This book and approach is not for the impatient. It is for those looking for breakthrough insight into their customer, their business purpose, and the bridge between them.

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  • Mat
  • 10-11-21

Absolute Value Packaged

A bit slow presenting but clear altogether. An absolute MUST for entrepreneurs and everyone who truly wants to grow themselves

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  • Sandras Phiri
  • 10-01-21

Excellent book

There are many books on marketing but this ones tops them. Seth is brilliant at conveying marketing concepts. Totally worth it

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  • Anonymous User
  • 01-06-20

A great motivation

Inspirational and informative. Easy to listen. A book each marketer should listen to. Highly recommended!

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  • Tony
  • 14-02-20

This is essential listening..

Seth does it again… This man is marketing
An essential part of your marketing plan

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  • Anonymous User
  • 03-07-19

In itself the proof of Seth's perspective

I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!

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  • Adrian
  • 25-02-19

This is book is worth tens of thousands of dollars

This is the best marketing book ive read and I have read plenty of them.

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  • Anonymous User
  • 13-11-18

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

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  • John Doe
  • 30-11-18

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

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  • Stephen
  • 28-12-18

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

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  • Petya
  • 17-10-19

I was disappointed.

I believe Seth Godin is a great author and marketing expert, but good narrator he is not. All the time I was struggling to keep my attention on the monotonous and boring narrative, but ever so often my mind was just drifting away. Maybe l will try with hard copy.

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  • Amazon Customer
  • 01-01-20

Great insights but...

Hoped it would have had a more engaging speaker. Gems spreaded throughout the audible but this had to be one of the hardest audible I've listened to due to the monotone voice of the speaker.

if you can make it past that it's a good book

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  • T. Glaves
  • 03-03-19

Got a few hours in and had to stop.

I loved Seth's other books but this was let down... it's difficult to grasp the underlying points with the strange structuring of his sentences.

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  • Amazon Customer
  • 24-01-19

Painful to listen to

I cannot believe I made it to 20 minutes into this audiobook. The author would have done better to get a profession to voice it. His style of presenting is so incredibly difficult to follow because he pauses after every second word. I’m sure the content is amazing but I cannot digest a thing as a result.

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  • Rob Faulkner
  • 02-01-19

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

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  • Maciej Badowski
  • 17-02-20

I am quite hesitant in giving 5/5 reviews...

...but putting my bias towards Seth (all his works align with my values) I'd like to give you a short and concise decision making help with "should I listen to it or not?".
I was skeptic a little due to the fact that I know what Godin's preaching is and wasn't expecting much novelty, but man I got pleasant surprise! It's one short and packed production, even more valuable than other books of Seth.You can easily listen to it on x1.25 or x1.5 without distorting voice too much, which is another benefit (great voice delivery that works for multiple listeners). Quite a fresh content which sits on shoulders of giants (known knowns) but somehow feels like "eureka".
Pleasant from very start to very end and it was probably the first of Seth's audiobooks that I finished so fast and was really sad it ended so quick. Very much valid insights, up to date and still ahead of time on many levels!

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  • Anonymous User
  • 16-06-20

Insightfull and remarkable! Highly recommend!

Plenty of interesting stories scattered around the book kept me interested and engaged. I took dozens of notes while listening that really make you stop and think. I was introduced to Seth's work through various Youtube videos and his blog- If you like that- you will love this book.

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  • Jaryd
  • 06-03-19

I LOVE Seth but...

Disclaimer: I absolutely LOVE Seth and his content. I’ve been following him for years.
However, I really wish Seth got a professional narrator as the narration was very arduous might inevitably made the content drag on unnecessarily.
I couldn’t finish the book. I felt super disengaged.

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  • Fikry
  • 13-12-18

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

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  • Anonymous User
  • 06-07-19

So frustrating

I couldn't help but get very mad evrrytime I listen to this audiobook.
Horrible narrating and voice, I'm so mad just thinking about his voice. Sorry Seth. Next time give it to someone who is good at reading. There is a reason why you're a marketer and another person is a narrator, you can't be both.
This book probably has value, I'm sure it does, but Seth makes it very hard to understand.

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  • Hunter Fujak
  • 27-03-19

endless genetic dribble

Hours of random anecdotes that coalesce into generic marketing dribble. This guy makes a living from just punching out books without putting in any effort to make them in some way insightful.

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  • Andrew Clark
  • 15-03-19

Marketing perfection

The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.

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  • T Nguyen
  • 07-01-19

Marketing can’t possibly be more boring than this

I could not get past the first few chapters without wondering, should I continue the second half of the book and hoping it will get better or just accepting the fact that I’ve just wasted couple of hours?
The narrative is plain and flat, it’s like you reading a bedtime story for your kids and hoping they will fall asleep fast. There’s no storyline, just sentences put together and go on and on. Theres no marketing plan or real practical strategies to follow, just theories one after another.

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