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This Is Marketing

You Can’t Be Seen Until You Learn to See
Written by: Seth Godin
Narrated by: Seth Godin
Length: 7 hrs and 2 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (107 ratings)

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Publisher's Summary

Brought to you by Penguin.

Narrated by Seth Godin.

Number one Wall Street Journal best seller & Instant New York Times best seller.

A game-changing approach to marketing, sales and advertising. 

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. 

No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning--deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work. 
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Books Ltd

Critic Reviews

"This Is Marketing is a very accessible way into Godin's thinking...Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times

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What members say

Average Customer Ratings

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A perfect recipe for a healthy and wealthy Life

I loved the way Seth makes things so easy for us whenever we encounter a situation in our life.
Every bit of the book is followable and doable.
It's not a rocket science,follow your principles and you will get there one day!
Totally loved it.
Thank you Seth Godin

1 person found this helpful

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The story resonates with my world view

Quite liked it. It makes my beliefs stronger. Would have loved to get some real case studies on how exactly to build trust and build a tribe. Hope we could get some in depth real examples as well.

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Ultimate Book of Marketing

With initial two chapters you will find that you wasted your money but suddenly you want to know more read more and want to know everything he want to share. Such a nice book to understand the marketing. It change my perception towards marketing.

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A cocktail of all his earlier books.

It had too many different arguments in an amorphous structure making it difficult to consume

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As good as it gets

Seth has a way with words, his ideas are infectious and his perspective is priceless.

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M for marketing

Fresh insight for anyone who doesn't know a thing about marketing. This book allowed me to take interest in marketing on a whole different level.

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A must listen for beginners

I would definitely recommend this to the beginners out there who want to make it big in the marketing world. Seth has put out some great explanations as to why marketing is necessary, and how you should approach it.

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Great marketing book.

A great book with excellent knowledge elements and tactics. but i had issues because it seems like book is going to different topics in such less time.

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New age marketing is about niche

I have always been a fan of Seth and his concepts. This book proved to be an eye opener in marketing. Must read for Entrepreneurs and marketers.

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Masterful!

"Maarketers don't make average stuff for average people. Marketers make change and they do it by normalising new behaviours". A must read for anyone who wants to understand what marketing is all about!

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  • J
  • 23-10-19

Go for the physical book instead.

In all honesty, if it wasn’t for the great content of this book and the solid material Seth had put into it, I would’ve never finished it. But I did finish it eventually because I cared a lot about the content.

I love when authors narrate their own book since it has that personal touch to it. But in this case, Seth’s voice could use some vocal training or voice coaching to beat that steady, low-tuned, slow-paced rhythm that puts listeners to sleep, and instead bring that energy, tone and varying pace to get listeners to want to hear more of that gold content. I’d still prefer that over hiring a different person to narrate the book.

So if you want to make the most out of this book, buy the hard copy instead and you’ll thank me later.

Nonetheless, thanks Seth for making this book and for the great content you put into it. It really gave me an eye-opening perspective into marketing and I truly appreciated it.

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  • Tony
  • 14-02-20

This is essential listening..

Seth does it again… This man is marketing
An essential part of your marketing plan

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  • Anonymous User
  • 03-07-19

In itself the proof of Seth's perspective

I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!

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  • Adrian
  • 25-02-19

This is book is worth tens of thousands of dollars

This is the best marketing book ive read and I have read plenty of them.

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  • Anonymous User
  • 09-02-19

Immense

This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.

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  • Tom
  • 13-01-19

good listen

like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long

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  • Amazon Customer
  • 19-12-18

This is Excellent!

It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.

I wasn’t a fan. A cool outlier if you will.

I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.

If you need to move people then you need “This is Marketing” in your life.

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  • Nakul Shenoy
  • 11-12-18

Perfect guide to marketing oneself

Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.

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  • Nigel
  • 08-12-18

Wonderful synthesis

If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)

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  • Emmanuel
  • 26-11-18

Spending time with a true master!

I couldn’t wait to spend 7 hours learning from a true master of his craft. Seth Godin provides simple breakdowns to very complex concepts. And this book will continue to challenge and grow my thinking for years to come. This book will help you go out and make a difference.
Enjoy it! And allow it to expand your thinking on the topic of Marketing.

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  • Anonymous User
  • 13-11-18

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

12 people found this helpful

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  • Stephen
  • 28-12-18

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

6 people found this helpful

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  • Amazon Customer
  • 17-10-19

I was disappointed.

I believe Seth Godin is a great author and marketing expert, but good narrator he is not. All the time I was struggling to keep my attention on the monotonous and boring narrative, but ever so often my mind was just drifting away. My be l will try with hard copy.

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  • Rob Faulkner
  • 02-01-19

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

4 people found this helpful

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  • Amazon Customer
  • 01-01-20

Great insights but...

Hoped it would have had a more engaging speaker. Gems spreaded throughout the audible but this had to be one of the hardest audible I've listened to due to the monotone voice of the speaker.

if you can make it past that it's a good book

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  • Matt Whitmore
  • 13-09-19

Full of gems

I’m a huge fan of Seth Godin and this book was another fantastic listen. I’m looking forward to implementing many of the gems of advice and knowledge.

1 person found this helpful

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  • Rowan Benn
  • 26-02-19

Inspiring & highly engaging

For marketers who are looking for a new approach in a digital world. I loved the logical progression, live examples and challenging of the norms. Very helpful.

1 person found this helpful

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  • John Doe
  • 30-11-18

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

7 people found this helpful

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  • T. Glaves
  • 03-03-19

Got a few hours in and had to stop.

I loved Seth's other books but this was let down... it's difficult to grasp the underlying points with the strange structuring of his sentences.

2 people found this helpful

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  • Amazon Customer
  • 24-01-19

Painful to listen to

I cannot believe I made it to 20 minutes into this audiobook. The author would have done better to get a profession to voice it. His style of presenting is so incredibly difficult to follow because he pauses after every second word. I’m sure the content is amazing but I cannot digest a thing as a result.

2 people found this helpful

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  • Jaryd
  • 06-03-19

I LOVE Seth but...

Disclaimer: I absolutely LOVE Seth and his content. I’ve been following him for years.
However, I really wish Seth got a professional narrator as the narration & arduous.
I couldn’t finish the book. I felt super disengaged.

13 people found this helpful

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  • Andrew Clark
  • 15-03-19

Marketing perfection

The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.

4 people found this helpful

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  • Fikry
  • 13-12-18

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

12 people found this helpful

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  • Anonymous User
  • 06-07-19

So frustrating

I couldn't help but get very mad evrrytime I listen to this audiobook.
Horrible narrating and voice, I'm so mad just thinking about his voice. Sorry Seth. Next time give it to someone who is good at reading. There is a reason why you're a marketer and another person is a narrator, you can't be both.
This book probably has value, I'm sure it does, but Seth makes it very hard to understand.

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  • Anonymous User
  • 23-05-19

Some good advise here .

Agree with the other reviews that a professional reader would have improved the learning experience. You get transfixed by the monotonous style of delivery. Content wise he delivers what marketing should be. if you are able to push through and maintain focus you will be able to get some nuggets from the audio delivery.

2 people found this helpful

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  • Hunter Fujak
  • 27-03-19

endless genetic dribble

Hours of random anecdotes that coalesce into generic marketing dribble. This guy makes a living from just punching out books without putting in any effort to make them in some way insightful.

2 people found this helpful

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  • Enrico Massi
  • 02-02-19

Seth is my hero,

and he's done it again! Read the book, listened to the audio and learner a lot. Love the way he narrates his own titles. Worth listening to!

2 people found this helpful

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  • Anonymous User
  • 07-01-19

Marketing can’t possibly be more boring than this

I could not get past the first few chapters without wondering, should I continue the second half of the book and hoping it will get better or just accepting the fact that I’ve just wasted couple of hours?
The narrative is plain and flat, it’s like you reading a bedtime story for your kids and hoping they will fall asleep fast. There’s no storyline, just sentences put together and go on and on. Theres no marketing plan or real practical strategies to follow, just theories one after another.

2 people found this helpful

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  • tim roach
  • 18-11-18

Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

2 people found this helpful

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  • Mark
  • 25-06-19

Terrible

Hard to listen to and lacks tangibility to the real world Should be professionally narrated

1 person found this helpful