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Traction

How Any Startup Can Achieve Explosive Customer Growth

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Traction

Written by: Gabriel Weinberg, Justin Mares
Narrated by: Gabriel Weinberg
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About this listen

Brought to you by Penguin.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

©2015 Gabriel Weinberg (P)2022 Penguin Audio Entrepreneurship Marketing Marketing & Sales Small Business & Entrepreneurship

Critic Reviews

"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)

"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
All stars
Most relevant
It's the bullseye framework and the critical path, later all are examples and somehow outdated today however still read it to expand your options,l the core framework still holds it.. its evergreen, so would recommend this book..

The core essence of this book

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I liked the examples of different start-ups and their journeys. This book was like a case study for marketing.

Best book to start with if someone is a beginner in marketing

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