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What It Takes

How I Built a $100 Million Business Against the Odds

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What It Takes

Written by: Raegan Moya-Jones
Narrated by: Raegan Moya-Jones
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About this listen

Penguin presents the audiobook edition of What It Takes written and read by Raegan Moya-Jones.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

 Business Leaders Careers Internet & Social Media Personal Success Professionals & Academics Self-Help Success Women in Business

Critic Reviews

Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us (Daphne Oz)
In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process (Rebecca Minkoff)
Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality (Whitney Port)
From the Kitchen Table to global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same .... And most importantly enjoying the ride (Deborra-lee Furness)
Raegan Moya-Jones is a force to be reckoned with. Funny, creative, and full of gumption, What It Takes gives you the tools you need to create your own success story (Tiffani Thiessen)
Raegan Moya-Jones is the definition of a "Girlboss". I am so inspired by her story (Amanda Saiontz Gluck)
Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you've wanted to in your life (Beverly Turner)
Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world (Geralyn Breig)
Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from (Rosie Pope)
Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story (Sarah Kauss)
All stars
Most relevant
It got me to start my own business. Life changing!!!! Perfect book for entrepreneurs

Life Changing book

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I loved the flow & its grip, lot to learn. Being a female entrepreneur myself & that too from lowest privilege background, I still felt too much of content was designed around How victim we are & how world is simply to hunt us down, that was kind of too much in every chapter, so had to skip. Overall, good read, took lot of inspiration from the Business Lady. Salute!

I don’t write reviews 99.99% time

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