Tonight’s story is about the early days of Basecamp — before it had a name, before it had users, and before anyone expected it to last.
It begins in small client offices, late nights, and slow decisions. A few people building simple tools, not to change the world, but to make their own work easier. There were no launch plans. No growth targets. Just steady work, done quietly.
This episode follows the first months of what would later become Basecamp: the long pauses between decisions, the early doubts, and the calm persistence that shaped the company’s direction.
There is no advice here.
No lessons to learn.
Only a story told slowly, for listening in the dark.
Let the voice fade.
Let the night take over.
Jan 23 202636 mins