What if emergency help could arrive in 90 seconds?

Eli Beer, founder of United Hatzalah, joins Avi Proctor to tell the story of how one painful realization changed emergency response in Israel: the system was too slow.

After seeing lives lost while people waited for help, Eli built a volunteer network that could reach emergencies before the ambulance arrived. From being kicked out of school, to building an underground command center, to facing public opposition, Eli’s story is about courage, disruption, faith, and the refusal to wait when lives are on the line.

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Jodeci Joseph grew up celebrating Christmas, going to Christian school, and living a life that seemed completely normal, until his mother sat him down at 11 years old and told him the truth: he was Jewish.

From identity shock, rejection, racism, family pain, and years of darkness, Jodeci’s story becomes a powerful journey of finding God, rebuilding himself, and choosing the Jewish life that had been hidden from him.

“If You get me out of this, I’ll dedicate my life to helping people.” That moment became the turning point of a life transformed.

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Jacob Lerer joins Avi Proctor to share his journey from Ivy League dreams to choosing Israel, joining the IDF, and fighting from inside a tank in Gaza.

In one unforgettable moment, an RPG hit so close that ten centimeters could have changed everything, turning his war story into a powerful testimony of courage, mission, and miracles.

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She's been behind the mic for 20 years. This time, she's in the chair. 🎙️

Chanale Fellig is a singer, podcaster, Israel advocate, and Chabad woman who has done it all; on her own terms, often at a cost. And this is the first time she's sat down and told the whole story.

🎵 8 self-produced albums with zero budget and zero backing

🏠 Left home at 13 to live with her aunt in Montreal

✈️ Performed in Chile, South Africa, Australia, Colombia

💍 Got married in Israel — without her parents at the wedding

🇮🇱 Made aliyah and released her album "I Am The Land" on landing day

📱 Built @mybeautifullandofisrael to 260,000 followers during wartime

💰 Raised $200,000 for the IDF post October 7th

❤️ Still standing. Still herself. Still on fire.

She'll talk about the music industry that put her cassettes on the bottom shelf. The community that questioned her choices. The marriage that challenged everything. The divorce. October 7th. The viral video with 21 million views and hundreds of thousands of hate comments. And what keeps her going through all of it.

👇 Watch the full episode, drop a comment, and subscribe — you'll want to be here for part two.

Avi Proctor sits down with Dr. Herman Weiss for a powerful story of loss, faith, and the fire that pushed his family toward Israel. What looked like devastation became a clear message and a turning point.

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Beatie Deutsch joins the show to discuss her transformation from an out-of-shape mother to an elite champion, proving that commitment outweighs motivation. This conversation explores the raw discipline of training through real-life chaos and the power of refusing to negotiate with your own limits.

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Eyal Zakai joins The Proctor Effect to discuss choosing combat service in Gaza and finding the "Quiet After the Storm" through music and loss. He shares raw accounts of seeing Hashem's hand amidst the darkness of war and the unbreakable bond of brotherhood formed in the heat of battle.

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Azriel Ratz didn't start as the "King of Facebook Ads." He started by copy-pasting content into spreadsheets for $10 an hour.

In this episode of The Proctor Effect, we trace the full journey — from part-time nonprofit employee in Israel to generating over $300 million in revenue for e-commerce brands worldwide through Facebook and Instagram ads.

Azriel breaks down the exact mindset, metrics, and strategies that took him from zero clients and no salary to scaling brands from $5,000 to $350,000 a month in ad spend. He covers the 5 numbers every business owner needs to know before running a single ad, why most agencies are structurally broken, and how he thinks about every investment — money, time, or energy — as a pure math equation.

If you're an entrepreneur, marketer, or just someone who wants to understand how the internet economy actually works, this one is worth your time.

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