Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.

Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful halo across channels, including brand search spikes so strong that last month “Neuro Gum” was searched on Amazon more than “gum.”

What You’ll Learn in This Episode:

• How daily content and consistency led to a first viral video after six months and changed internal support for TikTok.

• A playbook for blending organic creator wins with GMV Max to set a ROAS goal and extend content life beyond 7–30 days.

• How LIVE selling nearly every day for a year and a half drives sales, real-time customer feedback, and sharper product messaging.

• How to use TikTok campaigns to create sustained seven-day reach that mirrors a rolling viral effect.

• Ways to track halo impact when data is fragmented, including brand search as a proxy and shifting search ads to brand terms.

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

When Founder and CEO Shaina Rainford couldn’t crack TikTok, her 14-year-old son Jayden Rainford stepped in, and everything changed. Within weeks, Bask and Lather went from struggling for 500 views to pulling millions per video. Their TikTok momentum doubled daily revenue through LIVE selling and grew their affiliate network to more than 140,000 creators, turning TikTok into the brand’s most powerful sales channel.

By combining Shaina’s operational discipline with Jayden’s creative instincts, the duo built a self-sustaining TikTok ecosystem fueled by affiliates, organic reach, and automation. Through GMV Max, they scaled profitably without losing control of ROAS, while strategic LIVE sessions and rapid adaptation to algorithm changes kept Bask and Lather at the top of the haircare category.

What You’ll Learn in This Episode:

• How Bask and Lather scaled to 140,000 affiliates through TikTok’s automated affiliate system

• The strategy that doubled daily revenue through TikTok LIVE selling

• How GMV Max automation helps maintain strong ROAS and identify high-performing content

• Why even “low-performing” videos can become top ads when tested through GMV Max

• How Bask and Lather’s fast adaptation to trends keeps them leading in a saturated market

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-year-old grandmother drove $100K in sales and $20K in commission with nearly 5M views.

Tanner and Hayton break down how multi-generational creators became the brand’s edge, why disciplined testing matters, and how early adoption of GMV Max unlocked periods of 100% to 300% month-over-month growth. Tanner explains the halo effect on Amazon and retail from TikTok demand, while Hayton details the day-one mentality behind one-to-one creator support that keeps the organic flywheel spinning.

What You’ll Learn in This Episode:

• How MOSH scaled an affiliate program to 35,000 creators while keeping content quality high

• How a 70-year-old grandmother drove $100K in sales and $20K in commission from one video

• How MOSH used GMV Max to trigger 100% to 300% month-over-month growth periods

• How multi-generational creator portfolios (college student, mom, grandmother) expanded reach and lifted overall brand demand

• How TikTok created a cross-channel halo effect that showed up in brand search on Amazon and supported retail expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.